Creating a Digital Presence Worthy of a #1 Practice
When Bucks County Orthopedic Specialists experienced dramatic growth, they were ready to take the practice’s digital presence to the next level. That’s when they turned to Scorpion.
Before Scorpion
Transitioning From Small Business Strategies
When Bucks County Orthopedic Specialists grew from 1 physician to 15, it was time to rethink their operations and marketing strategy. They hired CEO Randall Goss and Marketing Specialist Judy Chang Cody to take the practice to the next level. With the goal of sharpening their competitive edge and creating an online presence that was actually worthy of the #1 orthopedic specialty group in the Bucks County and Montgomery County area, Randall and Judy turned to Scorpion.
With Scorpion
Thinking BIG Picture
Randall and Judy came to Scorpion with three primary goals: 1) Establish a digital presence worthy of a top orthopedic group; 2) Attract a higher volume of patients for the most profitable services; and 3) Deliver greater transparency into their marketing ROI. We knew it would take big-picture thinking to deliver the results they needed, and we were up to the challenge. We got to work, creating a strategy that addressed their unique needs and goals.
Design & Messaging
Impressing & Engaging New Patients
Bucks County Orthopedic Specialists wanted their website to be more than just a digital business card where patients would go to look up their contact information. Instead, they wanted a site that clearly poised the practice as the top choice for orthopedic care, differentiating them from their competitors and inspiring the prospective patient to pick up the phone and call for an appointment. Our designers, web developers, and writers worked to develop a website and messaging that would truly impress and engage potential patients.
Lead Tracking
Increasing Marketing Transparency
There’s an old saying “you can’t manage what you can’t measure,” and Bucks County Orthopedic Specialists experienced that firsthand. With their previous website, there was no fast and easy way to find out how many calls and emails they were receiving from prospective patients who found their practice on the Internet. We offered access to technology that helped them better track their marketing performance, with an easy-to-use online dashboard. This level of transparency brought Randall and Judy much-needed peace of mind while improving the efficiency of their campaigns.
Targeted Advertising
Reaching the Right Patients
Bucks County Orthopedic Specialists wanted more patients to keep their growing team of physicians busy—but they also wanted to be strategic about the type of business they brought to the practice. So, we launched paid ads in search engines and on social media to reach their most ideal audiences and promote the services that set them apart from their competition.
Since partnering with Scorpion in 2018, Bucks County Orthopedic Specialists has experienced a substantial increase in patients and revenue, and this momentum shows no signs of stopping. This includes premium visibility, an on-target brand and messaging, and complete reporting so they always know what’s going on with their campaigns.
“We have demonstrated a strong return on our marketing investment with Scorpion. Our patient and revenue volume at the end of 2018 was significantly ahead of 2017, and we expect the trend to continue into 2019."
—Randall Gross, CEO, Bucks County Orthopedic Specialists
Randall and Judy, we love working with you and your team. We can’t wait to continue to take your practice further than it has ever been before!
