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American Mechanical, Inc.

All of the Magic: Driving a Top Home Services Company to New Heights

American Mechanical needed a new marketing and branding partner with a fresh perspective to bring the home services company to the next level. That's when they found Scorpion.

Quick Stat 59% Revenue Increase in 1 Year
Before Scorpion

Stale Marketing & No Collaboration

Growing up, John Cornett was always good at fixing things. After completing rigorous training and certification courses and working in the HVAC industry for over a decade, he decided to start his own company. American Mechanical has provided quality workmanship and honest service to customers in the greater Virginia coastal area since 1994.

Before Scorpion, American Mechanical had a marketing vendor and they were doing alright, but things were getting stale. There was no collaboration to generate new ideas. So, John started looking for a partner who could take his company to the next level. He talked to a couple of different companies, but it was Scorpion’s promise to provide personal dedication that sealed his decision to partner with our team.

John Cornett
With Scorpion

Dedication & Results

John’s high standards extended to his branding and marketing, and he had ambitious goals set for his business. We put our experience and technology to work right away, building a visual identity that matched his company’s trusted name and increasing American Mechanical’s visibility to bring in new customers. American Mechanical saw significant results, going from $7.8 million in gross revenue in 2017 to $12 million in 2018.

Branding

Reliable, Honest Service

In the home services industry, branding is everything. Customers want a company they can trust. We made sure American Mechanical’s visual identity reflected John’s focus on quality work and customer service. Our designers and developers built a stunning and functional website that enticed visitors and made it easy to schedule a service or estimate. We added live chat and compelling videos, and our writers created messaging that potential customers responded to and offered helpful information on American Mechanical’s services. We worked to build the company as the go-to home services business in its service areas.
Search Engine Optimization

Greater Visibility Online

Word-of-mouth marketing, referrals, and return customers can only provide so much business, and they do not pave the way for the type of growth John was looking for. American Mechanical needed to show up in search engines when potential customers searched for plumbing, heating and cooling, and electrical services in the greater Virginia coastal area. Using the right layout, links, optimized content, and countless other behind-the-scenes tools in adherence to industry best practices, our search engine optimization (SEO) experts got American Mechanical the rankings they needed.
Search Engine Marketing

Targeted Advertising

We also used search engine marketing (SEM), strategically increasing lead volume with diversified advertising across numerous channels: local service ads, display ads, social media, and more. We targeted the geographic areas they wanted and the types of jobs they needed to bring in, all to get more of the right types of leads. We monitored and managed online reviews to make sure American Mechanical’s reputation reflected their quality of service and workmanship. All of this resulted in a 4.5X return on investment and the type of continued growth that brings true stability.

Taking Their Website to
a Whole New Level

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Continuing Success

Steady Growth

Since partnering with Scorpion, American Mechanical has seen growth every year. John and his team have received the personal dedication they were promised, plus the results that more than justify their decision to find an innovative partner. In all, the company has grown by about 25%.

According to John: “I know what Scorpion is to me. And Scorpion is the partner of America Mechanical to provide branding, provide SEO, provide SEM, and all of the magic that your team does for marketing your partners. I would absolutely recommend Scorpion to any other business.”

John, it’s been our pleasure to contribute to American Mechanical’s growth, and we’re always ready to bring the magic to make your goals a reality!
 

Mechanic working on HVAC

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