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How to Maximize Your Legal Marketing Strategy: A 5-Part Training Workshop

Peter Webb Senior Vice President of Sales

Here’s something every attorney understands when it comes to legal marketing...

You need to know what you’re doing if you want to succeed.

Getting more clients, cases, and revenue doesn’t happen by accident—it takes strategic planning, execution, and a firm understanding of the clients you want to reach.

To help bring you up to speed here’s a peek at our 5-part series that covers everything you need to know to maximize your legal marketing and produce a better return on investment.

Part 1 - Emerging Trends and Proven Strategies for Successful Legal Marketing


A group of people on an electronic device.

How are your most ideal prospective clients looking for legal services like yours today? And what do you need to do to ensure your law firm stands out from all their options for legal assistance?

In Emerging Trends and Proven Strategies for Successful Legal Marketing (Part 1 of our workshop series), we explore how new shifts in consumer behaviors are affecting the decisions of your prospective clients, and how you can leverage these changes to capture more clients and cases for your firm.

Click here for the free workshop.

Part 2 - Generating Awareness and Branding for Your Firm

Aligned office materials

In the world of legal marketing, everyone’s competing for attention. However, when your prospects are searching for an attorney to represent them, they often fail to realize the difference between a generally good lawyer and a lawyer specialized for their case type.

The problem is a lack of awareness and branding.

In Generating Awareness and Branding for Your Firm (Part 2 of our workshop series), we cover how a diversified marketing strategy can drive more attention to your practice, as well as how to build a firm brand that instills trust in prospective clients and drives more conversions.

Click here for the free workshop.

Part 3 - Creating Interest and Consideration for Your Law Firm

A man on a laptop.

When people find your law firm online, which factors are pushing them to visit your website or call your office? Are your reviews plentiful and positive? Are you offering helpful information that positions your firm as an authority in your industry? Every aspect of your firm’s online presence matters, and if you’re not prepared with the right digital marketing plan, you could end up losing potential clients.

In Create Interest and Consideration for Your Law Firm (Part 3 of our workshop series), you’ll learn how to differentiate your firm online and create enough trust with prospective clients to get them calling your firm for a consultation.

Click here for the free workshop

Part 4 - Overcoming Doubt and Providing Assurance

attorney signing a document with scales and a gavel sitting on his desk

When a prospective client is considering hiring you, how do you leverage your digital presence to assure them of your qualifications and win their trust?

In Overcoming Doubt and Providing Assurance (Part 4 of our workshop series), we’ll teach you what you can do to build a better experience for your prospects from the moment they find your firm online to the moment they pick up the phone and call your office. You’ll also learn how to develop an online presence that inspires trust and confidence, allowing you to put your best foot forward digitally and sign on more cases.

Click here for the free workshop.

Chapter 5 - Converting Prospects Into Clients

graphic of a laptop, tablet, and mobile phone displaying charts and data

It’s the final stretch. Your campaign’s up-and-running, your prospect’s made it to your website, and they’re reaching out to call. But instead of getting ahold of you or a helpful receptionist, they’re getting your voicemail.

Bad move. Now, that prospect is calling another attorney.

Closing the client is essential to executing an effective marketing strategy. So, how can you remove the hiccups in your process and improve your rate of client acquisition?

In Converting Prospects Into Clients (Part 5 of the workshop series), we’ll detail every step in the client acquisition process, offer best practices to improve your online experience, and teach you how to develop your customer touch points to make your firm the #1 choice in your field.

Click here for the free workshop.

Want to learn more about how to grow your practice?

Call (866) 344-8852 or send us a message.

How to Maximize Your Legal Marketing Strategy: A 5-Part Training Workshop
About the Author
Peter Webb Senior Vice President of Sales

Peter Webb is the Senior Vice President of Sales at Scorpion. He has been at the company since its inception and has nearly two decades of experience helping law firms develop tailored marketing strategies. Each plan is focused on what they want most - whether it’s to achieve incremental growth as a firm or to target specific case types they want. He enjoys spending time with his family, traveling, golfing, reading, and cooking. Peter currently lives in Southern California, but he has also lived in the Midwest and British Columbia.

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