At Scorpion, we hear similar questions / concerns from many of our law firm clients: We have decades of legal experience, great case results, and even a nice, professional-looking website… So why do we keep losing cases to other lawyers in our area?
The full answer to this question has many components, and our ability to answer it is what has made our clients so successful in the world of law firm marketing. One critical and frequently overlooked component of a successful online marketing campaign is regular blogging. The value of blogs is immense, as they can drive more traffic to your website, increase your authority in you legal practice areas, and provide free marketing for your firm when shared on social media.
Bring More Visitors to Your Law Firm Website
More visitors to your site means more potential cases. Through regular blogging, you can help create interesting articles that capture the terms your clients are searching for. You can also blog about more specific keywords that might not make sense as a full page on your website.
A Technorati consumer survey found that blogs are the 5th most trusted source of information online.
Engage & Convert Potential Legal Clients
A good blog should be interesting, engaging, and relevant to your potential clients. This will help capture their attention and keep them on your website, as well as increase the likelihood that they’ll retain your firm. Per the Technorati survey, blogs are the 3rd most-likely online service to influence a transaction.
Give Credibility to Your Site & Your Firm
When we use the word “credibility,” we aren’t just referring to your reputation as a lawyer (although quality blogs will help that too). When your blog is regularly updated with relative topics to your firm, search engines like Google and Bing consider your website to be a more trusted authority in your practice area(s). More authority means you will be more likely to rank higher for online searches. Higher rankings brings more visitors to your website, and ultimately closes more clients.
Stay Ahead of Your Competition with a Blog
If you’re reading this, chances are you already understand the value
of blogging. After all, you most likely reached this page through an online
search, presumably looking for information on the importance of having
a legal blog. This is where you can really sell your firm and close potential
clients by demonstrating your superior knowledge. Because blogs can be
more casual in tone than standard pages on a website, they can help make
your clients feel more comfortable with your firm before they even pick
up the phone.
If you’re interested in learning more about how blogging can increase your case load, call our law firm marketing experts at Scorpion Design: (866) 332-3230.