3 Simple Ways to Market Your Family Law Firm Online Posted by Peter Webb | 10.30.15 3:50pm

An effective internet marketing campaign to support your family law firm doesn’t have to be complicated. And the sizeable return on investment makes your efforts well worthwhile.

Taking simple, concise steps to create an active, engaged, and informative online presence could significantly increase your client base and build your reputation. Here are some steps to get you started.

1. Update Your Website and Blog Regularly

Many individuals search online for the information and services they’re looking for, and individuals “shopping” for a family law attorney are no different. People use Google and other search engines to find the most established family law attorneys in their area. If your firm doesn’t hold one of the top positions on Google search results, your chances of being found online are slim. And the odds of a competitor being found instead of you increase. Your family law practice must show up on the first page of Google search results if you want to be found online, preferably in one of the top spots on the page. This alone could dramatically affect your business for the better.

Ranking high in Google searches is easier when you follow a few simple suggestions:

2. Get Active on Social Media

Today's savvy, connected consumers expect the businesses and brands they interact with to have a social media presence. This is often how they communicate with businesses, and it’s also how they refer friends and family to your family law practice. Having a social media presence can help you build brand recognition and trust. And we have a few suggestions to help you get started:

3. Build Your Reputation Through Online Reviews

Many people turn to sites like Yelp and Angie's List when looking for professional services. If reviews, testimonials, and ratings of your family law practice can’t be found on these mediums, potential clients could be lost. People like what other people like; they want what other people have; and, perhaps most importantly, they trust who other people trust.

Build your presence and reputation on these sites through respectful, engaging, and brand-conscious interactions. Don't be afraid to ask satisfied clients to leave you reviews. More often than not, they will be happy to do it.

Ready to Get Started?

Following these simple suggestions could significantly increase your client base and build your reputation as a local provider of family law services. More importantly, not implementing these marketing strategies into your overall family law practice could hurt your business, both now and in the future.

Download this free guide for more helpful tips on managing your online reviews.


Peter Webb is the Senior VP of Sales for Scorpion Design, LLC. He has been at the company since its inception and has more than a decade of experience helping law firms develop tailored marketing and business plans so they can better achieve the growth and case types they want. Peter has two daughters and spends time golfing, reading, BBQing, and cooking. He currently lives in Southern California, but he has also lived in the Midwest and British Columbia.