An effective internet marketing campaign to support your family law firm doesn’t have to be complicated. And the sizeable return on investment makes your efforts well worthwhile.
Taking simple, concise steps to create an active, engaged, and informative online presence could significantly increase your client base and build your reputation. Here are some steps to get you started.
1. Update Your Website and Blog Regularly
Many individuals search online for the information and services they’re looking for, and individuals “shopping” for a family law attorney are no different. People use Google and other search engines to find the most established family law attorneys in their area. If your firm doesn’t hold one of the top positions on Google search results, your chances of being found online are slim. And the odds of a competitor being found instead of you increase. Your family law practice must show up on the first page of Google search results if you want to be found online, preferably in one of the top spots on the page. This alone could dramatically affect your business for the better.
Ranking high in Google searches is easier when you follow a few simple suggestions:
- Be sure your site is clean, easy to navigate, and responsive. Your site should look good on any device – desktop, laptop, tablet, and mobile. Google penalizes sites that do not meet this criteria by lowering their position in organic (natural / unpaid) search results.
- Keep your website up to date with fresh, informative, and regular content. Google and other search engines give preference to sites that are updated frequently. And a great way to keep your website “fresh” is by blogging. Post relevant, informative content on your blog weekly. This not only improves your search rankings, it also keeps people on your site longer, and it can go far in building your family law firm’s credibility.
- Be sure to include clear calls to action (CTAs) on your site so you can capture email addresses. This helps you build relationships with potential clients, and it makes it easy for interested parties to contact you. Contact forms, links to other pages on your site, and free downloads are just a few ways to incorporate relevant CTAs into your content.
2. Get Active on Social Media
Today's savvy, connected consumers expect the businesses and brands they interact with to have a social media presence. This is often how they communicate with businesses, and it’s also how they refer friends and family to your family law practice. Having a social media presence can help you build brand recognition and trust. And we have a few suggestions to help you get started:
- Create a Facebook page. While many people feel Facebook isn't ideal for lead generation, it’s important to have a page for clients and potential clients to connect with you. It’s also a great way to share your blog content to encourage satisfied clients to spread the word about your firm through social sharing.
- Utilize Twitter to engage with people online. Twitter is an active social media platform that allows clients and potential clients to interact with you in real time. Incorporate hashtags about relevant family law topics, i.e. #mediation, #parenting, #divorce, #custody, etc. to increase your visibility.
- Create a YouTube channel and post informative videos introducing your firm and members of your team. This is a great place for client testimonials and informative videos. Don't forget that YouTube is owned by Google and is the second largest search engine in the world.
3. Build Your Reputation Through Online Reviews
Many people turn to sites like Yelp and Angie's List when looking for professional services. If reviews, testimonials, and ratings of your family law practice can’t be found on these mediums, potential clients could be lost. People like what other people like; they want what other people have; and, perhaps most importantly, they trust who other people trust.
Build your presence and reputation on these sites through respectful, engaging, and brand-conscious interactions. Don't be afraid to ask satisfied clients to leave you reviews. More often than not, they will be happy to do it.
Ready to Get Started?
Following these simple suggestions could significantly increase your client base and build your reputation as a local provider of family law services. More importantly, not implementing these marketing strategies into your overall family law practice could hurt your business, both now and in the future.
Download this free guide for more helpful tips on managing your online reviews.