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White Law PLLC is a practice based in Okemos, Michigan that focuses on criminal defense and civil litigation. After years and years of refusing to engage in any kind of digital marketing, Founder James White finally agreed to give digital marketing a shot with a marketing partner ready to commit to his goals.

  • Main Practice Area Criminal Defense & Civil Litigation
  • Challenge Helping a legal practice achieve new levels of growth
  • Location Okemos, MI
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The Challenge 

For years, attorney James White refused to allocate any of his firm’s precious resources to marketing, happy to receive new clients by way of word-of-mouth referrals. But in 2014, something changed…Yes, word-of-mouth referrals were still helping White Law PLLC grow, but they weren’t helping the practice grow as quickly or as extensively as James wanted.

“If you want to be successful in this business, you need to have great content and an ongoing branding strategy—just putting your name and number out there isn’t enough.”

  • H. James White, Founder, White Law PLLC

The Solution
A clear-cut approach to spending money

“I thought marketing was B.S.…a waste of time and money...boy was I wrong. The way Scorpion spends my money is effective and efficient.”

  • H. James White, Founder, White Law PLLC
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A commitment to honesty and the extra mile

“Having a credible partner that we can rely on for the long term—it’s just priceless for our practice."

  • H. James White, Founder, White Law PLLC
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Unmatched adaptability and responsiveness

“I don’t have to negotiate with clients anymore—when people call my firm, they’re calling to hire us, pure and simple." 
H. James White, Founder, White Law PLLC

The Outcome

  • Increase in revenue since starting with Scorpion 100%
  • women represented against michigan state University 160
  • value of the settlement reached with Michigan state university $500MM

A few years ago, attorney James White was willing to call Internet marketing a fool’s errand.

Today, he’s marching to a different tune.

Why?—we’ll let James tell you in his own words...

James White in His Own Words

"Digital marketing is the future—if your practice isn’t doing it, you’re going to die. Scorpion is the leader in legal marketing, and we could not have played the role that we did in the MSU-Nassar settlement without Scorpion’s help—because of them, we’re seen as a leader when it comes to representing children and adults who’ve suffered the horrors of sexual abuse."

James White Founder, White Law PLLC
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