Undefined Lead Attribution & A Poor Return on Marketing Dollars Spent
Starting his own practice in 2014, Kevin Cahill did what most attorneys do when hanging their shingle in a competitive industry: he hired a marketing company to increase his visibility and drive him more business. Although gaining a fresh website and a team focused on search engine optimization (SEO) was certainly a step forward, Kevin realized quickly that his system just wasn’t working the way he needed.
Looking for an alternative option, Kevin did what we’d all do when vetting options: he asked around. Having known about Scorpion’s product and service but still apprehensive about the cost, he reached out to firms around the country and found the same message repeated again and again: “give it a try.”
So, he did.