One of the most frequent topics that comes up with our clients at Scorpion is video content marketing.
- Does video marketing help drive traffic to my site?
- Can adding video to my site convert more visitors into new business?
- Can video potentially develop better rankings in the search engines?
In today's increasingly competitive online marketing environment, many businesses and marketers are missing out on an immeasurable amount of exposure from their online marketing campaigns by not taking advantage of all available opportunities. Quality video content will not only drive traffic to your site, but will also improve communication to potential customers and ultimately convert more traffic into new business.
Drive Traffic to Your Site
There is clearly opportunity to build your audience and grow traffic online through video. YouTube alone is a household name, and, according to Alexa Rank, it trails only Google and Facebook with the third most traffic of any website in the United States. Some even consider YouTube a search engine! From that perspective, YouTube is actually the second largest search engine on the web. In addition to YouTube, there are unlimited opportunities to post and spread your message online with videos. Most marketers and businesses don't utilize other sites to post video content such as directories, industry specific resources, or other online sites.
Deliver Your Marketing Message
Developing a successful online marketing campaign for your business hinges on your ability to effectively communicate your message to potential visitors. Your marketing message should clearly explain what products or services you offer and, more importantly, instill confidence in your ability to deliver. Visitors need to know what sets you apart from your competition, what unique qualifications or experience you have, and if you are the right fit for them. What better way to communicate your message than through video?
No matter how hard you try, some people just will not connect and will not truly get to know you until they see you directly in front of them. Delivering quality video content can leave a lasting impression that will stick with potential customers—even if they are not ready to purchase your services at the time they initially find your video. There is no more powerful tool for branding your business online than through video.
Convert Visitors to New Business
Marketers and analysts in the industry all know the importance of creating an engaging user experience. Keeping a user engaged and interested is one of the most challenging aspects of a successful campaign. Generally speaking, users on the Internet have a short attention span. When a visitor lands on your site, you literally have seconds to grab their attention. Your goal should always be to keep people on your site as long as possible and maximize consumption of content while you have their attention. The longer you can keep them engaged, the higher the chances are you will get a response or conversion from your site.
Some studies have shown that video can improve conversion by as much as 80%.
Quality Is Key
While there is no question that marketing online through video can provide you with more traffic, improve the user experience, and help you build business online, it needs to be done right. Without top-notch, quality video, inferior video content can actually do more harm than good. In order to effectively market your business, hire a professional that has the experience and equipment to develop content that portrays your business as nothing but the best of the best.