866.616.0824

Marketing for Solar Companies

Growing Your Company with Quality Leads

After working with thousands of service professionals on their online marketing, Scorpion has gained an understanding and appreciation for solar companies and other similar businesses. We recognize that your business depends on leads—quality leads that turn into customers on a monthly basis. Since 2001, we have developed proven strategies that help businesses like yours generate high lead volumes on a weekly and monthly basis.

At Scorpion, our clients receive their own personal marketing team whose job is to make sure
you get leads that translate directly into revenue on a daily basis.

Comprehensive Marketing Services

A suite of marketing services designed to win you concrete results.

Learn About Our Services Below

  • Website Design

  • Search Engine Optimization (SEO)

  • Pay-Per-Click Advertising (PPC)

  • Review Management

Recent findings revealed that your site has about 15 seconds to convince a viewer to stay—it has even less time to convince a viewer to choose your solar company. Businesses lose countless potential customers because their sites aren’t prepared to handle visitors from multiple devices and browsers while remaining functional and attractive. Most solar companies are operating behind the internet’s latest standards—Scorpion web designs take your company into the future.

Since 2001, Scorpion has earned over 100 industry awards because we build sites that create tangible results for our clients. Backed by cutting-edge technology, our sites lead the industry when it comes to converting visitors into high-quality leads. Our sites are more than just pretty pages—we create marketing centerpieces guaranteed to generate customers on a monthly basis. Your site will combine innovation with easy use, sophistication with simplicity. Most importantly, it will retain higher volumes of visitors, transforming them into calls, appointments, and revenue.

Almost 90% of your customers are looking for you on the internet, especially search engines. If you want to reach more than 8 out of 10 of your potential customers, you need to be highly visible on sites like Google, Bing, and Yahoo. Considering that 91% of clicks never go past the first page of search results, and the top result receives 33% of all clicks, your ranking will directly impact your bottom line.

Scorpion’s SEO Managers will work with your site on an ongoing basis to ensure it ranks long-term. We create quality content, implement site updates, ensure a smooth user experience, promote your business on multiple social media platforms, and utilize dozens of industry best practices. What does this mean? It ensures that your site will rank honestly and effectively over time, driving more visitors to your company on a monthly basis. With more visitors, we generate high-quality online leads with an average close rate 7 times more effective than print ads.

The power of pay-per-click is that it transforms advertising from a guessing game into a dependable and trackable investment. PPC ads appear at the top of search engine pages, where 89% of your customers are already looking for you. Their rank is determined by your advertising budget and ad quality, and though they are triggered to appear by an adjustable group of search terms, you only pay for the ad when a user clicks on it. That means you can invest your advertising dollars directly into what is reaching your customers most effectively, devoting your budget to what works.

When it comes to high returns and lower costs-per-lead, Scorpion PPC sets the standard in web marketing. As a Google Adwords™ Premier SMB Partner, we are one of a few companies nationwide that Google recommends for our high-quality campaigns. When you trust us with your advertising budget, we are industry leaders when it comes to turning your investment into high-quality leads and revenue growth.

There’s no marketing tool more powerful than a positive review. One strong testimonial from your past customers can generate untold amounts of leads for your solar company. That has never been more true than in online marketing—80% of consumers trust online reviews as much as personal recommendations, and 68% say they believe a business is more trustworthy when it has positive reviews. Your reviews are directly affecting your monthly revenue.

Harvard Business School found that increasing your Yelp rating by one star could increase your annual revenue by 5-9%.

Scorpion understands the power your past customers wield, and we utilize it to create concrete results. We work with you to generate a body of testimonials and deploy them across platforms like Angie’s List, Yelp, Google, Facebook, and more. Our Local SEO Specialists also protect your business from bad reviews, ensuring that your reputation becomes a resource, not a hindrance. The result? A consistent and high rating all over the web that results in more quality leads, high call volume, and increased profits for your solar company.

Powerful & Clear Reporting

At Scorpion, we accept nothing less than tangible, concrete results. Everything we do for you is measurable, trackable, and repeatable. Our reporting system allows you to see exactly what we accomplish for you month-by-month—how many visitors we drove, how many leads we generated, and even how much those leads cost you. Our information includes your return on investment, so you can track exactly where your marketing dollars are having the biggest impact.

As a result, you can see firsthand how your marketing is affecting your business. There’s no more guesswork with online marketing at Scorpion. You can track exactly what leads came from your online campaign vs. other sources. You can even find out what leads came from phones vs. desktops, what time they called you, and what terms they used to find you. This gives you the information you need to truly become the dominant solar company in your region.

It’s time to revolutionize your solar business—call Scorpion today at (866) 616-0824.

Just Some of Our Awards

  • webaward
  • Inc. 5000
  • w3 Awards
  • The Communicator Awards

Your Customers Deserve to Find You

Share your story with us—let us help you with our proven marketing strategies.

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