Marketing for General Contractors

Ensuring a Steady Stream of High-Quality Leads

As a general contractor, your business’ survival depends on leads. As the leading home services marketing in the U.S., Scorpion understands this. We’ve worked with thousands of businesses whose bottom line rested on the amount of leads they got that month. Since 2001, Scorpion has been at the forefront of using internet marketing to win our clients the calls they need—as a result, we have generated over 1 million leads for our clients.

Get The Best in Web Marketing Service

When you work with us, you know exactly what we accomplish for you every month: how many calls, how many clicks, how many quality leads, and how many paying customers our efforts brought to your door. We accomplish all these things through our powerful suite of services.‚Äč

Scorpion has been successful at what we do because we don’t settle for mediocrity. Our services are designed and proven to get you quality leads that are profitable for your contracting business.

A Marketing Platform For Success

With our Scorpion services, we can help you drive leads and grow revenue like nothing you've ever tried before.

How We Do It

  • Website Design

  • Search Engine Optimization (SEO)

  • Pay-Per-Click Advertising (PPC)

  • Review Management

Visitors will take anywhere between 5-15 seconds to judge your site before leaving. Within that small window of time, your site has to be convenient, attractive, and useful enough to compel them to stay and contact your general contracting company. As more users are coming from a wide variety of devices, your site has to function perfectly on any screen size or browser.

Scorpion sites have won over 100 industry awards because our web designs are created to do one thing: generate revenue for your business. Whether it means integrating an online scheduler or bill pay system into your site, or using cutting-edge designs that adapt to any device, our sites set the standard for ease-of-use, creative design, and technological performance.

With our site designs, you can convert any visitor into a customer at higher and higher rates. Our sites are more than just “pretty.” They have the technology and innovation behind them to revolutionize your contracting company's bottom line.

If any general contractor wants to remain profitable in the 21st century, they have to be where their customers are looking for them: search engine results pages. 89% of consumers will use a search engine to look for a general contractor—91% of those clicks only go to first page results.

33% of all clicks go to the top search result on Google.

Scorpion SEO Managers capitalize on every opportunity to ensure your business ranks consistently high. We utilize industry best practices and “white hat” techniques to create long-term results—that means more visitors, more leads, and more customers. We accomplish this through publishing powerful content, ongoing improvement of your site, accumulation of credibility and authority on the web, promoting your business on social media, and more. In the end, your SEO campaign will become a dependable, consistent, and powerful source of high-quality leads on a monthly basis.

Pay-per-click advertising allows you the opportunity to market your contracting services directly to the people looking for you. PPC ads appear at the top and bottom of search engine results, their position dictated by your advertising budget. Though triggered by certain adjustable search terms, you only pay for your ads when users click on them. That means your campaign will be trackable, measurable, and effective.

Scorpion PPC campaigns raise the bar for web marketing. Combining quality SEO with a decade of experience in search engine marketing, we create PPC campaigns that generate high lead volume at the lowest costs-per-lead of any online advertising service. Because our clients receive industry-leading returns, Google named us an Adwords™ Premier SMB Partner. With Google’s seal of approval, you can trust that our PPC campaigns will become a revolutionary generator of revenue for your company every month, made visible through our simplified reporting platform.

There’s one tool in marketing that is more powerful and effective than any other—positive reviews from past customers. In a digital world, that’s never been more true. 80% of consumers trust online reviews as much as personal recommendations, and 68% of say they have a higher level of trust of a business when it has positive reviews. Our marketing campaigns capitalize on your most underused resource: your satisfied customers.

Harvard Business School found that increasing your Yelp rating by one star could increase your annual revenue by 5-9%.

Our marketing teams help you generate positive reviews and ratings among your past customers, and we strategize their deployment for maximum effectiveness. Our Local SEO Specialists also protect your business from bad reviews, ensuring your company has a good reputation within the community. With positive reviews across platforms such as Angie’s List, Yelp, and Google, we generate leads with the power of your good name.

Let Scorpion Handle Your Web Marketing Needs

You deserve to run your business doing what you do best: providing contracting services for the people who need you. Scorpion will make sure that those people find you and choose you over your competitor, allowing you to grow your business steadily and aggressively.

Learn more by speaking with an expert in marketing for general contractors at Scorpion!

Just Some of Our Awards

  • webaward
  • Inc. 5000
  • w3 Awards
  • The Communicator Awards

Your Customers Deserve to Find You

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