As a home service business owner, you know that attracting your target audience through blogging can be difficult, especially for specialized home service businesses. How can blogging help you attract new prospects and get your phones ringing? Let’s look at a few statistics:
- Companies that prioritize blogging are 13x more likely to have a positive return on investment (ROI).
- By 2020, customers will manage about 85% of their influential relationships online, without talking to anyone in person.
- Blogs have been rated as the 5th most trusted source for accurate online information.
- Corporations that blog receive about 97% more links to their main website.
These statistics prove that blogging is an integral part of keeping your audience engaged, and could ultimately help drive leads to your business.
7 Tips to Help You Create Your Best Blog
Tip #1: Be Engaging
You want to start your posts with interesting information or a catchy headline to get your audience wanting more. Starting strong sets the stage for your entire blog and can create a tone that communicates why you’re the right choice for a potential customer’s business.
Tip #2: Break Up the Monotony
When writing a blog post, using numbered lists, bullets, or titles will add variety and break up the information for easy readability.
Tip #3: Be Informative
The best way to engage your audience is to write about what you know. Doing so will position your company as an industry expert and the “go-to” resource the next time a potential customer is looking for the right business for their needs.
Tip #5: Learn to Share
Referring other users to relevant links and content, or commenting on someone else’s post, can help you establish credibility online. If you have something of value to add, people are more likely to return to your blog or website to see what else you have to say - and they’re more likely to call you the next time they need a job done!
Tip #6: Use the Right Keywords
Using the right keywords can bring the audience you’re looking for to your website. Make sure your titles include relevant keywords and phrases that answer questions people may directly ask when searching online.
Tip #7: Be Active
Being active on your blog is about more than just posting new articles on a regular basis. You also want to monitor your blog and stay engaged with your audience. Quickly responding to posts and comments shows you care about what your audience has to say - and it’s a good indicator of how responsive you’ll be when they call your office for service.
These tips will help you establish credibility and relevancy in your industry. Although it may take some time to build the audience you desire, doing your due diligence will pay off in the end.