Poor Lead Quality & A Lack of Transparency in Marketing Data
“Trust but verify.”
That was the mantra of Tim Flynn—owner of Winters Home Services in Cambridge, Massachusetts—after 23 years of hearing a lot of “big talk” from marketers.
For Tim, trust came with verification. Marketers could only win his trust when they could prove their ability to deliver quality leads that turned into calls, customers, and dollars.
The problem was actually finding a marketer he could trust.
A marketer that understood his plumbing and HVAC business didn’t care about clicks and website traffic, only dollars and cents.