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Absolute Electrical, Heating and Air is a family-owned business that delivers top-quality electrical and HVAC services to local residential and commercial customers. Owner Louis Stephens realized his company wasn’t growing on word of mouth alone, and he wasn’t getting the types of jobs he wanted. So, he completely changed his strategy...

  • Main Service Area: Electrical & HVAC
  • Challenge: Growing Beyond Word of Mouth and Getting More Jobs
  • Location: Denver, CO
Absolute plumbing electrical heating and air's website on 3 mobile phones.

The Challenge

Most home services business owners consider word of mouth to be the silver bullet for success.

But there’s a problem with word-of-mouth marketing that most home services business owners overlook:

It offers nothing in the way of control.

There’s no way to predict how much business word-of-mouth referrals will generate each month, and there’s no way to control what kind of customers and jobs it will deliver.

Tired of leaning on referrals for work, Louis Stephens, owner of Absolute Electrical, Heating and Air, decided to make a change that would not only eliminate his reliance on referrals, but also…

  • Get his phone ringing off the hook with new jobs.

  • Make his business the #1 name in the community.

  • Connect his company with more residential opportunities.

“We compete with bigger companies, so we wanted to get our name out there and establish ourselves as a known premier service brand in the community.”

—Louis Stephens, Owner, Absolute Electrical, Heating and Air

The Solution
1. A new website and advertising campaign geared toward "ideal" customers

“The new website was live in three weeks...everything was so fast, and the finished product was amazing. I had a lot of anxiety when we signed up because it was a big expense—but that anxiety disappeared the second we went live.”

—Louis Stephens, Owner, Absolute Electrical, Heating and Air

Absolute plumbing electrical heating and air's website on an a IPad

2. Live chat and other digital touchpoints leading to more booked jobs and a better customer experience

“With live chat, we’re able to book appointments online with customers who like to text instead of call...we can also send our customers a text with a profile on the tech who’s going to be working in their home, creating a more personalized experience—people love it.”

—Louis Stephens, Owner, Absolute Electrical Heating and Air

Image of the client's contact page.

3. Fast support from a dedicated marketing team, giving Louis time back in his day

“Whenever I email my marketing manager, I get response back before I even finish sipping my coffee. And anything I need changed on my website is updated by the next day. I like to resolve issues quickly, so responsiveness is huge for me.”Louis Stephens, Owner, Absolute Electrical, Heating and Air

The Outcome

  • Projected 2-year revenue goal 2x
  • increase in average monthly leads 500%
  • Number of techs (Up from one) 10

When Louis decided to invest in digital marketing, he took control over his company’s future. He chose to stop relying on referrals and break the cycle of uncertainty his business had long been subjected to.

Did it pay of?


Louis doubled his revenue, expanded his team, and even branched out into additional service areas.

And it never would have happened without the right marketing partner...

Louis Stephens in His Own Words 

"Our business never would have experienced such explosive growth without Scorpion. They allow me to work on the business instead of constantly working in the business, and they give me peace of mind about my marketing. If you’re a home services business owner looking to improve the quality of your customers, this is the only company I would recommend"

Louis Stephens Owner, Absolute Electrical Heating and Air
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