If your home service business is not already using video marketing, you could be missing out. Did you know that the world's most popular video website, YouTube, has over 1 billion users? And here’s another interesting fact — video is expected to make up 80% of all consumer Internet traffic by 2019, compared to 64% in 2014.
With so many people gravitating toward online videos today, adding videos to your company’s online marketing strategies could help you boost your online exposure and attract new customers. Is video marketing included in your home service business marketing plan for 2016? If not, you may want to make some changes.
Here are a few ideas for how to get started with video marketing… You can create a YouTube channel with helpful how-to videos and then feature them on your website, social media pages, blog posts, etc. You can include videos on your website that tell visitors more about your business, as well as those that feature client testimonials. You can also create online video ads.
How Can Video Marketing Help My Business?
Still not sure if video marketing is the way to go? Below are 4 reasons that videos serve as extremely valuable marketing tools…
1. Videos Create a More Personal Experience & Help Establish Credibility
What do you think an online visitor will be able to better connect with — a page full of text or a video that allows the visitor to see another person’s face and hear that person’s voice? By adding videos to your website and other online marketing channels, your online visitors can get the sense that they are actually meeting you and your team members. What does this do? It allows potential customers to put a face to a name (your business’ name), and get an even better feel for your company’s brand and values.
You can also use videos to give viewers a glimpse of your facilities, your equipment, your work practices, and so on. This could give viewers the peace of mind that your company is professional and fully equipped to provide them with quality service. If they are done right, videos are the perfect way to better control your first impression with your online visitors!
2. Videos Can Help You Target Mobile Users
It’s no secret that mobile device users are hooked on watching videos. In its Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update, Cisco said video is projected to make up more than 70% of all mobile data traffic by 2019. (It reached 55% by the end of 2014.) With so many people accessing the Internet through their smartphones these days, catering to mobile device users is a must!
You should keep in mind that video marketing is especially effective for reaching millennials, who are some of the most dedicated mobile device users. In a study by Google and Ipsos that observed the behaviors of smartphone owners between the ages of 18 and 34, 98% of the participants said they watch video content on their smartphones, compared to 81% on TV, 56% on computers, and 19% on tablets. The study also found that millennials are twice as likely to be focused when they are viewing videos on their smartphones than when they are viewing videos on television.
3. Videos Are an Easier, More Convenient Way to Consume Information
Let’s face it — it’s less work to watch a video than it is to read through an extensive amount of text. The convenience of videos is part of what makes them so appealing! Including a short, straight-to-the-point video in prominent placement, such as on your website’s Home page, may help with initial engagement for your site. For example, a visitor may click on the video for a short overview of your business and then continue on to the page’s written content to learn more.
There’s also the simple fact that videos tend to pique people’s curiosity. According to data from Invodo, including video in emails can increase open rates by 20%, and it can even double to triple email click-through rates.
4. Videos Can Optimized for Search Engines
Because videos can be optimized for search engine, you can make them a part of your SEO strategy! When your videos are optimized for certain keywords, they make them easier to find by online visitors, therefore creating yet another way for your home service business to get online exposure. Keywords are words that your target customers are likely to enter into a search engine when looking for services such as yours.
To optimize your videos (such as videos you post on YouTube), you should include keywords in your video’s title, as well as in its meta titles, tags, and descriptions, which are used by search engines. You should make sure the keywords relate to your business and to the actual video content you are uploading.
You can also get more Internet marketing tips by downloading our free guide: Online Marketing 101 for Home Service Business Owners.
About the Author
Brandon Wheeler is Senior VP of Sales at Scorpion. Brandon, who has been working with Scorpion since it was founded, has over decade of experience in legal and healthcare sales and marketing. He is dedicated to helping companies succeed by connecting them with expertly tailored marketing packages that meet their specific needs. Brandon’s mission is to always go above and beyond the client’s expectations.
Brandon is an avid 49ers and Dodgers fan and a lifelong motorcycle rider. When he is not working, he enjoys coaching his kids’ baseball teams, camping, hunting, fishing, and winning softball championships for Scorpion.