What A Strong Content Marketing Strategy Can Do For Your Practice
It seems like everywhere you go when researching marketing, all you see is, “Content. Content. Content.” You might even see phrases like, “Content is king” floating around, and you might be unsure what the phrase “content marketing” even means. In simple terms, content marketing is a strategy used to attract and engage an audience through relevant articles, videos, blogs, podcasts, and more.
Considering the fact that 71% of consumers begin their journeys with a search engine, according to a recent research study by Forrester, it is advantageous for businesses to use content marketing to rank in search results and get in front of more eyes. Dental offices are no exception.
If you are kicking off your marketing efforts and want your practice to gain more traction, content marketing is a great place to start. It is a cost-effective way to grow your digital audience and expand your potential client base.
Here are some reasons why you need to include content marketing as part of your dental marketing strategy!
Educating your patients and potential patients
Content marketing is beneficial for both your business and your potential clients. Not only will content marketing help your pages rank on Google, but you can also find satisfaction in knowing that your audience’s health can see the benefits. According to a recent report from the CDC, dental care for older adults is often overlooked, and there are major disparities between those who have access to dental education and those who do not.
As dental professionals, you know how important oral health is to the body’s health as a whole. If you take steps to educate your current and potential patients by answering common questions about oral health problems, you will be doing them a great service. When it comes time for them to choose their next dental practice, your efforts will not go unnoticed.
Establishing your dental practice as a trusted authority in the field
Informative, valuable content will help establish your practice as a trusted resource in the field. It will also help set you apart from other dental practices that might not be providing their audience with these tools. There are so many practices for patients to choose from nowadays, and oftentimes, their choice might seem entirely random.
Typically, though, their choices are not random at all, and actually come from a positive impression that one of these practices made on them. If your potential clients remember that your content helped them in the past and gave them a better understanding of their oral health, it will bode well for your practice when it comes time for them to choose a provider.
Coordinating and growing along with other digital marketing strategies
Once you get your social media pages up and running, it can be difficult to decide what to post beyond the basic information about your practice. Content marketing gives you some additional leverage in the area of social media marketing. If you are posting valuable content on your website, you will have more to work with on your social media pages.
This will lead to increased engagement and can increase your social media following. Over time, you can convert these followers into new patients, which is the ultimate goal of a marketing strategy for most practices.
Ranking higher in search engines
Search engine optimization (SEO) is a digital marketing technique that is designed to improve your business’s ranking in search results. This is such a beneficial practice for businesses, especially those that offer services like dental offices.
Most of your potential patients’ searches will begin on Google, and if your pages appear in search results, that increases the likelihood of them contacting you. For example, if you offer cosmetic dentistry or teeth whitening services in your community, SEO can help you appear higher in the search engine to those seeking those services.
By implementing strategic content marketing tactics such as SEO, your practice can become one of the first businesses users see when they search for phrases like “teeth whitening near me.” SEO will increase your online visibility and immensely expand your reach, which is what makes it such an important pillar of content marketing.
The team at Scorpion is equipped with the expertise and knowledge your practice needs to excel in dental content marketing. To learn more about how we can help your business hit milestones in the world of content marketing, keep reading here. If you are ready to prioritize your marketing efforts, reach out to us to learn how we can help.