If you wanted to build a house for your family, would you build it by yourself?
Would you take the time to survey the land, draft the blueprints, get the building permits, buy the supplies, rent a cement mixer, and start pouring the foundation all on your own?
Or would you outsource the project by hiring an architect and contractor?
You’d probably do the latter, right?
Now think about the above scenario in the context of marketing your business.
Do you really have the time and freedom to develop a savvy strategy, write the copy, design the images, monitor the campaigns, and do everything else involved in running a successful marketing campaign?
Of course you don’t…
So, why are you trying to do it all yourself?
As a business owner, you have to enlist and accept the assistance of other skilled professionals if you want to outpace your competition, make more money, and grow your company.
And that’s why you need to consider the 10 Reasons You Should Be Outsourcing Your Marketing.
1) You’ll Save More Time
In starting your business, your goal wasn’t to become a great marketer. Your goal was to become a successful business owner.
Therefore, you shouldn’t spend time in the weeds of marketing. Let someone else do it for you.
If you need 100 blog posts for your website, don’t write them yourself—utilize freelance writers to write them for you.
Think about it...if the average blog post takes 2.5 hours to write, hiring someone else to write those 100 posts just saved 250 hours of your time (that’s 6.25 work weeks!). Remember, that old saying, 'time is money?' that goes hand in hand with a small business owner building a company. The cost saving with outsourcing your marketing needs is money well spent.
2) You Aren’t a Marketing Expert
And that’s okay because you don’t need to be.
The reason you have pilots to fly planes, architects to design buildings, and surgeons to perform surgery is the same reason you have marketing professionals to manage your social media, copywriting, and lead generation.
Much like the mechanic who’s an expert at fixing your car, a marketing professional is an expert at growing your business—they can accomplish in one day what might have taken you an entire week to figure out.
3) You’ll Grow Faster
By outsourcing your marketing, you’re giving yourself more time to focus on your business—what makes it unique and how you can make it better.
When you offload the responsibility of marketing and growth, you give yourself the freedom to work on the business initiatives that truly require your attention and expertise.
4) You’ll Gain Real Insight from Outsiders
A marketing consultant will tell you where you’re making marketing mistakes with your business, and how those mistakes are limiting your growth. They’ll take steps to undo any errors and set your business up for long-term success.
5) Marketing is Always Changing
Marketing is always changing, and unless you’re in the thick of the industry on a daily basis, you’ll miss out on key updates and innovations that will cost your business money.
Outsource your marketing and your business will always have your finger on the pulse of industry changes that will allow your company to be front and center for your target audience.
6) Your Marketing Will Have Fewer Staff Problems or Leave
If you have an in-house marketing team of 3, you’re getting 120 hours of work from that team every week.
But what if 120 hours of work isn’t getting it done?
What if you need your team to push the envelope to meet the changing needs of your business?
What if you need them to put in 160 hours instead of 120?
You can ask your team to work harder and longer, but you risk burnout and turnover in the process.
You can hire someone new, but it’ll take anywhere from six to eight weeks to find the right person, and then another six to eight weeks to train them.
Or...you can outsource your marketing.
With outsourcing, there are no benefits to provide, payroll taxes to pay, or vacations to honor—there’s also no risk of turnover if the marketing is outsourced.
7) You Don’t Know How to Measure Your ROI
When you’re running your own marketing campaign, it can be difficult to measure ROI because you don’t have the right tools and systems in place to track your efforts.
And when you can’t properly track ROI, that leads to bad marketing and bad returns which can be detrimental to the business process.
By outsourcing your marketing to a team of experts, they'll be able to go over with your the results of your marketing efforts, which you should nurture, which you should revisit, and which new tasks will lead to growth.
8) Your Experts Are Incentivized to Get Results
If you aren’t getting what you paid for, you can walk away.
Your outsourced copywriter delivering the quality you want?—cancel the contract and partner with a new writer.
Your social media specialist isn’t generating the conversions you want from your social advertising?—get rid of them and hire a new one.
Outsourced marketing is transactional. If you feel like you’re not getting your money’s worth, you can end the transaction at any time.
9) You Have a Talent Gap
Your in-house marketing team might be skilled, but they don’t know everything about marketing.
If, for example, none of your in-house marketing people are SEO experts, you can’t ask them to optimize your website for organic search ranking on Google.
This is why outsourcing is so powerful for marketing—at any point and time, you can plug a knowledge gap with ease by contracting with a marketing expert or a marketing agency.
10) Your Needs Don’t Warrant Another Full-Time Employee
Imagine you would like to get more into pay-per-click (PPC) advertising for your business, but it doesn’t make economic sense to hire a full-time, in-house PPC expert.
What do you do?
You hire a PPC consultant.
You don't have to worry about the labor cost of a new employee, the company saves money, and you still get the benefit of a marketing expert.
When it comes to the growth of your business, outsourcing is a beautiful thing. It allows you to focus your time and energy on your areas of expertise rather than developing a laundry list of secondary skills to support the various needs of your business.
So, if you want to be more successful in your business, invest your time in what you know and pass the rest to an expert. Contact Scorpion today if you're ready to leave your marketing to the experts.