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3 Reasons Your Business Needs to Get Serious About Social Media

Close up on an iPhone with social media icons

Are you underestimating the power of social media?

As a business owner, you might not think social media is relevant for your business, or you might be leaving your current customers responsible for attracting potential customers. The fact of the matter is that over half of the world's population utilizes social media platforms, as do most businesses. If your marketing efforts do not include social media, you're losing an opportunity to build better relationships and grow your business.

Social media isn't just a feel-good Internet marketing practice. Today, it's a vital staple of any healthy digital marketing plan.

Here are 3 reasons your business should get serious about social media...

1. It's dominating consumers' time and attention.

As a marketer, a good rule of thumb is to go where the attention is.

Consider this:

  • Social media accounts for 1 out of every 5 minutes spent online in the U.S. (comScore)
  • In 2018, 69% of U.S. adults are using some form of social media, up from just 5% in 2005. (Pew Research Center)
  • Nearly three-quarters (74%) of Facebook users say they visit the site daily, with about half (51%) saying they do so several times a day. (Pew Research Center)

One of the great aspects of social media is that it does not require you to convince your customers to sign up for a new service. Your target audiences are already on social media sites and apps like Facebook, Twitter, LinkedIn, and Instagram. By sharing posts and running ads on these platforms, you'll be able to raise brand awareness and generate interest from potential customers.

Fail to establish a strong social media presence, and your competitors will inevitably steal the spotlight.

(According to a study by LinkedIn, 81% of all small and medium-sized businesses use social media, and 94% of those SMBs use social media for marketing purposes.)

Don't let your business sit on the sidelines!

2. It helps you reach a more targeted audience.

On social media, you can get very specific with the audiences you target. This form of targeting helps you reach the types of online users who are more likely to use your services.

You can target audiences based on factors like:

Demographics (age, gender, education, etc.)

Location (including a radius around your business)

Interests (like hobbies)

Behaviors (like purchase behaviors and device usage)

Another one of the benefits of utilizing Facebook is the option to upload contact lists and create "Lookalike Audiences" that find users who are similar to your core audience.

3. It lets you connect directly with your potential customers.

Social media is where online users go to consume interesting information, share content they love, and engage in conversation.

Share updates and ads that users can't resist so you can drive engagement (like comments and shares). This will also allow you to build relationships with potential new customers. It will help establish and grow your brand loyalty, and it will keep your business at the forefront of their minds. At the very least, it will help you get on their radar so they remember you next time they need your services.

One of the best tips we can provide is to remember to quickly respond to all comments and messages! You cannot downplay the importance of community engagement. People will view your response and response time as a reflection of your business. Take too long, and you could miss out on an opportunity for new business!

If you are ready to launch your business into social media success, the marketing efforts of the Scorpion team can help. As you can see, there are so many benefits of utilizing the power of social media, but this does not mean it needs to be an intimidating or complicated process.

Think about the customer service experience that you would want your customers to have when interacting with your business and try to emulate that on your social media pages. It might be helpful to write down a list of adjectives that you would like your customers to use when describing your business, and keep these in mind when drafting your posts. Not only will you want to be specific about your brand's image, but you will also want to be specific about your target demographic. This requires a thorough understanding of the customers you have and the customers you want. Once you have identified your target audience's age range, occupation, areas of interests, and geographic areas, you can begin to understand which social networks and what kinds of posts you should be focusing on.

Once some of your social media marketing efforts are off the ground, you can begin to monitor your results and make necessary changes. Try not to get too discouraged by your follower count. As you grow your pages and boost your posts, this will grow more as well. Instead, the key word is engagement when it comes to what you should direct your attention to. For example, if you notice that video-related posts are getting much more engagement than your text posts, you might want to focus your marketing efforts on video. Another tactic to try would be to boost different posts to different audiences. Facebook will allow you to direct your posts to specific audiences, and this can allow you to see that your potential customer base might come from a larger pool than you thought.

Want to learn more about social media?

Contact Us today!