What Email Marketing Brings to Your Business
Arguably, email marketing could be considered one of the best ROI marketing strategies. Even with a small budget, you can see upwards to thirty times what you spend. For most business owners, that’s more than a good enough reason to get a move on with email marketing.
But there’s more than just getting the most bang for your buck. Email campaigns allow you to reach countless consumers all at once or strategically. Consider how often you receive an email from a business. Generally, it’s a way to communicate new deals, launch products, or educate your audience with valuable content.
All these methods are ways to keep you front and center with your customer base while being cost-effective and easy to automate.
How to Get Organized with Email Campaigns
One of the quickest ways to lose a customer's loyalty is by spamming them with too many emails. Landing one too many times in their inbox can cause the customer to become irritated, risk becoming labeled as spam, and affect the bottom line of your open rate.
It’s good to be eager to get the ball rolling, but planning ahead is an excellent way to keep yourself organized. There are a few emails that should be automated, such as welcome messages that get triggered by email captures, shopping cart completions, or shipping notifications.
Others such as holiday-based emails, newsletters, and sale announcements can be planned out in advance. Utilize the time you have to develop various email campaigns you’d like to implement each quarter or yearly, so you aren’t caught scrambling to keep your email marketing going and risk sending out fluff that nobody wants.
How to Turn Email Captures into Lead Generation
It’s not enough to just write an email and send it off and hope for the best (in fact, don’t do that at all). Like any marketing tactic, your emails need to target a specific audience. They need to have a purpose that will provide receivers with an offer that will intrigue them.
You start with gathering their information on an email capture form on your website. People usually won’t just hand over their emails for nothing, so entice them with a reason such as a discount code or estimation. If you request more than just their email, let them know what you use that information for (such as a birthday message). Once they’re added to your subscription list, provide them with valuable content that ends with a strong call to action.
Remember you’re a guest in your customer’s inbox, so keep your emails clear, mobile-friendly, and useful. Make use of email automation tools, and be consistent about getting your email marketing off the ground, and you’re bound to see results.