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The Best Email Marketing Technology For Your Business

Send invoices, newsletters, or even birthday greetings each year--all with one setup.

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Use Email To Connect With Your Customers

Email can be a great way to connect with customers automatically.

With the right tools, you can set up emails to be automatically sent with invoices, a newsletter about your blog, or for special occasions. It can be a great and fast way to improve your customer experience.

Even with a minimal budget, email marketing is an effective way to build your business. Just like many stores rely on signs or billboards, emails are a lifeline to connect with your prospective and current customers. It’s how you keep them informed of all your products and services.

Scorpion has the email technology you need to stay connected. Our team will help you manage and set up email marketing to build loyalty with your customers and have results you can see.

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Make Every Message Count

First impressions matter—especially when it comes to an email. If your subject line doesn’t intrigue your audience, not only will your email not be opened, it will probably be sent to the trash bin.

Having a well-written subject line is just the beginning, though. Unlike blog posts or newsletters, you don’t have a lot of real estate in emails for lots of content. You need to get your point across fast and efficiently.

Email Marketing Automation helps take the worry out of getting your emails sent, so you can focus on creating messages that keep your audience engaged and interested in your business.

Contact List Management With Less Management

For email marketing to be successful, a lot goes into building an email subscription list and keeping it healthy. It can be a lot for a business owner to take on. You need to take time to purge your list with no contact requests, inactive accounts, and delete invalid ones.

Scorpion’s email marketing software makes it easy to upload contact lists, manage your emails, and send them out as frequently or infrequently as you prefer.

Just upload contact lists, and our easy-to-use email marketing tools handle the rest, so you stay connected with your customers.

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How to Get Started with Email Marketing Technology

What Email Marketing Brings to Your Business

Arguably, email marketing could be considered one of the best ROI marketing strategies. Even with a small budget, you can see upwards to thirty times what you spend. For most business owners, that’s more than a good enough reason to get a move on with email marketing.

But there’s more than just getting the most bang for your buck. Email campaigns allow you to reach countless consumers all at once or strategically. Consider how often you receive an email from a business. Generally, it’s a way to communicate new deals, launch products, or educate your audience with valuable content.

All these methods are ways to keep you front and center with your customer base while being cost-effective and easy to automate.


How to Get Organized with Email Campaigns

One of the quickest ways to lose a customer's loyalty is by spamming them with too many emails. Landing one too many times in their inbox can cause the customer to become irritated, risk becoming labeled as spam, and affect the bottom line of your open rate.

It’s good to be eager to get the ball rolling, but planning ahead is an excellent way to keep yourself organized. There are a few emails that should be automated, such as welcome messages that get triggered by email captures, shopping cart completions, or shipping notifications.

Others such as holiday-based emails, newsletters, and sale announcements can be planned out in advance. Utilize the time you have to develop various email campaigns you’d like to implement each quarter or yearly, so you aren’t caught scrambling to keep your email marketing going and risk sending out fluff that nobody wants.


How to Turn Email Captures into Lead Generation

It’s not enough to just write an email and send it off and hope for the best (in fact, don’t do that at all). Like any marketing tactic, your emails need to target a specific audience. They need to have a purpose that will provide receivers with an offer that will intrigue them.

You start with gathering their information on an email capture form on your website. People usually won’t just hand over their emails for nothing, so entice them with a reason such as a discount code or estimation. If you request more than just their email, let them know what you use that information for (such as a birthday message). Once they’re added to your subscription list, provide them with valuable content that ends with a strong call to action.

Remember you’re a guest in your customer’s inbox, so keep your emails clear, mobile-friendly, and useful. Make use of email automation tools, and be consistent about getting your email marketing off the ground, and you’re bound to see results.

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Brian Maffioli Headshot
Brian Maffioli is the owner and operator of Pilgrim Plumbing located on the south shore of Massachusetts. Doing business since 2016, Pilgrim Plumbing & Heating provides gas and plumbing needs to residents of over 16 different areas of Massachusetts.
Brian Maffioli Manager - Pilgrim Plumbing, Pilgrim Plumbing
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Frequently Asked Questions

  • What Is Email Marketing Technology?

    Email marketing with automation technology provides a great way to have a one time setup for each customer and constant opportunities to market to them. Once each customer and campaign is set up, you will be able to send newsletters, announcements, promotions, and any other communication you want to all of your customers at once.

  • Why Do I Need Email Marketing Technology?

    Once set up, email marketing technology makes it easy to connect with your customers automatically with email. You just drop in their information and they start to get any of the email communications you want to send.

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