Painter marketing can be a challenging process, with multiple moving pieces. It's important that you have all the right strategies in place to ensure your business reaches the goals you've set for it. As a small business owner, it's easy to let your marketing goals get pushed to the side. But if you want your company to be successful, it's important that you stay on top of them.
That's why we have put together this guide of marketing ideas to help you get started with the basics of small business painting marketing. We'll go over nine of the most important steps to growing your painter business and increasing your revenue.
1. Look for Ideal Customers
If you want to grow your painter business, you'll need to look for ideal customers. That involves building a profile of a client that you want to attract. You'll need to consider what kind of work they do, where they live, and how much money they make.
Try to source painting jobs from the same neighborhoods. You can leverage past customers to get new clients. This can be as simple as asking your customers if they know anyone who could use your services or posting a link on your business page that takes people directly to the page where they can request an estimate.
2. Develop a Visual Identity for Your Brand
Your painting company needs a strong visual identity that represents your brand. This should include a logo, business cards, a website, and social media platforms. You want to make sure that all of these elements are consistent with each other so that potential customers can easily recognize your company when they see it.
You can develop a visual identity for your company by hiring a graphic designer to create a logo for you or downloading basic design templates from the internet and customizing them yourself.
Visual branding will play an extremely important role in your marketing efforts going forward. You should also consider how you want potential customers to perceive your products, including the packaging they come in and any advertisements that might be associated with them.
3. Email Marketing Strategy
Email marketing is a tried-and-true way to reach your audience. It's easy, it's effective, and it's cost-effective. It's simple to personalize. When you send an email to your client list, it's like talking directly to them, which can make a huge difference in the effectiveness of your efforts.
But you need to do it the right way. As a painting company, your email marketing strategy could include:
- Painting tips and advice
- Questions about painting projects
- Case studies on how you've helped other customers in the past
- Free guides and eBooks on painting projects
- Updates on the latest trends in home decorating and design
- Articles about DIY projects that help save money or improve a home
There's no real limit to the number of topics you can cover in your email marketing strategy, but the more specific you are, the better. If you're a business that focuses on painting projects, for example, then stay with topics related to painting and decorating that people can use right away.
The important thing with email marketing is to make each email relevant to your audience. Choose a few specific topics and make sure that each email you send is related to those.
4. Hire an SEO Specialist
Painting contractors have a lot on their plate and may not have time to learn the best practices for building an online presence. A skilled search engine optimization (SEO) specialist can help you reach your audience with relevant content that will drive traffic to your website and increase rankings in search engines.
Specifically, they can work with you on:
- Keyword research
- Website optimization
- Content creation and editing
- Social media management
SEO is a necessary part of any marketing strategy, and it’s especially important for painting contractors who want to grow their business. Most of your potential clients will search for you online before calling or visiting your business.
Don't forget to emphasize local SEO. You can use free services like Google Business Profile (formerly Google My Business) to claim your business, add photos and videos of your work, and create a website that includes all the relevant information about you. This can help connect you with potential clients in your area.
5. Build a Strong Social Media Presence
You’re probably already on social media, but it’s important to make sure that you have a strong presence. You can do this by engaging with customers and building relationships through social media platforms such as Facebook, Instagram, and LinkedIn.
Professional social media marketing is about more than just posting photos and videos - it’s about creating an ongoing conversation with your audience. By listening to what they have to say, responding to their questions, and addressing any concerns they may have, you’ll build trust with them. This can allow them to feel comfortable working with you, which leads to more sales in the long run.
You can also use social media to find new clients by using paid advertising. Social media ads are a great way to reach specific audiences with your services, and they’re also affordable for small businesses.
6. Focus On Your Website
Your painting website will be the hub of all your marketing efforts. This is where potential customers will go to learn more about your business, see examples of your work, and find out how to contact you. Design your website in a way that makes it easy for people to digest all this information quickly.
Don't just list all the services you offer - focus on what you can do for your customer. Whether you do interior or exterior painting, your website should have an easy-to-navigate menu that gives people a clear idea of what they can expect from you. Be sure to include testimonials, reviews, and photos of your work.
The purpose of your website is to capture painting leads. Not everyone who visits your website will become a paying client right away, but they will remember your company and call you when they need a painter.
7. Promote Your Business Through Sponsorship
One of the best ways to promote your small business is by sponsoring local events and organizations. People will recognize your business and call you when they need a painter in their home or business. You can also advertise on social media sites like Facebook and Twitter, but remember that the quality of your content is just as important as how many people see it.
There are always ways to get involved in your local community as a small business. You can:
- Join local networking groups and attend their events.
- Become a member of trade organizations like the Chamber of Commerce, Better Business Bureau, or a painting contractors association.
- Sponsor local events and teams.
- Volunteer with a nonprofit organization in your community.
- Offer to paint the walls of a school or youth center for a reduced price.
As you become more known in the community, you’ll build a reputation as a business that cares about people and the community. This will lead to more referrals and word-of-mouth advertising.
8. Advertise Online
With so many people using the internet daily for their shopping needs, placing ads on websites like Facebook or Google AdWords can help bring in new customers.
Google ads can be a cost-effective way to advertise, and you can make your ads specific by using a location or keywords. You can also use Facebook ads, local service ads, and other advertising platforms to get your business noticed. Moreover, you can use local SEO services to optimize your website and make it more visible to potential customers who are looking for businesses in your area.
9. Roll Out a Referral Program
Getting enough referrals is not as easy as it sounds, but it’s a great way to grow your business. A referral program rewards customers for sending others your way, which can help increase traffic and sales in the long run. As you grow your referral program, you’ll be able to reach more customers and grow your business faster than ever before.
Some of the ways you can do this include:
- Incentivizing referrals with discounts or free services
- Asking for referrals in person instead of over email or phone calls
- Making sure that you have an easy way for people to refer their friends
No matter what, you need to make sure that you’re keeping your customers happy. This will help them spread the word about how great your business is, and also help with customer retention.
Marketing Painting Services Online
Digital marketing services are all about keeping your brand in front of potential customers whenever they are searching for something. You want to make sure that your business is at the top of their list when they’re looking for a painting company. While you may have difficulty finding time to fit all of these into your schedule, the success of your business depends on it. By implementing these simple marketing tips and creating a solid strategy, you will be well on your way to building a successful painter business.