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Scorpion Scorpion

Houma Family Dental

Helping a Local Practice

Houma Family Dental

Finding the Right Partner

Houma Family Dental has been serving the Houma, Louisiana community since 2003. Despite switching owners over the years, the practice has consistently dedicated itself to providing quality service and treating every patient like family. It’s staffed by a close-knit team that long relied on word-of-mouth to generate new business. But after moving to a larger office space in 2019 and noticing that the local marketplace was getting increasingly competitive, the folks at Houma Family Dental realized that word-of-mouth was no longer enough to meet their long-term growth goals.

The search began for a reliable digital marketing partner who they could trust to get results. After working with various agencies, the team couldn’t find the right fit. It seemed that most of the companies they worked with failed to deliver and communicated poorly.

After a few years, Houma Family Dental was looking for a new partner...and that’s when they first heard about Scorpion.

Houma Family Dental

Updated Marketing for a Growing Practice

In their new location, Houma Family Dental was looking to make its presence known—and to reinvent their brand to better suit the state-of-the-art facility they now called home. And while the goal was to advance and grow the practice, it was vital that any new marketing conveyed the small town, mom-and-pop sensibility that has defined Houma Family Dental since its founding.

The Scorpion team took this challenge seriously, and the results far exceeded anything any previous marketing partner had been able to offer.
Dentists working on a patient

A Partnership to Build On

In the time that they’ve worked with Scorpion, Houma Family Dental has seen results that far outpace anything that came from their past marketing partners. They increased their organic users by over 30% through better SEO practices, and their paid advertising campaign generated more than 800 new patients between September and December of 2020. They also saw over 1,000 new leads during that same period, helping the practice thrive even during challenging months of the COVID-19 pandemic.

As Houma Family Dental continues to grow, Scorpion will continue to build and refine its digital presence to keep pace with the demands of its local marketplace.

“With the data we now get, we can see the difference between referrals and digital marketing. We have a complete view of our business, which helps us make better-informed decisions. We’re not guessing, and we’re not trying anything that we’re unsure about. It’s been two years since we partnered with Scorpion, and we haven’t looked back since.”

Brandie Toups

Business Manager, Houma Family Dental

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