What Does a Business Website Need to Offer
A successful business website isn’t about bells, whistles, and flashing lights. It’s clean, simple, and straightforward. The branding message is clear and used throughout the site and the content provides the reader with information and opportunity.
Does that sound like you’re site? If not, it’s never too late to evolve. Start with your homepage. It should contain the most relevant information at the top. For a service-based company, that means information about where you provide service, how to contact you, and a place for pricing or estimations. For product-based companies, that include new merchandise, deals or sales, and purchasing options.
Provide compelling content on your site that includes SEO keyword optimization so you rank well on search engines. That includes blog posts, videos, newsletters, or resources your audience may find valuable. At the end of the day, your website should provide a top-notch user experience, be mobile-friendly, and easy to use. And leave the bells, whistles, and lights for the roller rink.
How to Incorporate the Keys for a Good User Experience
Each day you’re going to have visitors to your site. That’s the point right? So think about the layout of your site in their eyes, meaning your visitors. Are the roadmaps clear? Is it easy to move from one page to another? Are users fleeing your site shortly after arriving?
For an ideal UX design, you want to consider a few things about your site experience. Usability, design, and content creation. Usability deals with not only the journey each customer takes when visiting your site, but the creation of it. What do you want the customer to do when they land on your page? Is it happening? Software that tracks UX can help identify where people go on your page so you can act on improvements you may need.
Design is the look of the website true, but it also encompasses what your brand is, and how it will benefit the user. Content should educate and compel your visitor to act—whether that’s making a purchase or hiring your services.
How to Get Started with Building Your Site
Before you start browsing website-building options, you need to have a clear idea of what the goals of your website will be. If there’s more than one decision-maker on your team, you need to sit down together and decide on a few things. The first is the user goals: what do your visitors want? Then consider the business goals: what do you want to accomplish as a business with your website? And then combine the two together to form the foundation of your website.
As you consider your goals and decide on the function of your website, remember to keep a pencil view on things. What do we mean by pencil view? Remember that not everything is set in stone. Your business will evolve and grow and so should your reaction to your site. If something isn’t working, change it. If something is, keep doing that only more often.
For businesses who do understand the importance of an adaptable website, a management platform like Scorpion’s provides you the tools you need to edit, change, and update your website without the necessity or heavy lifting of a developer.