What Are Different Search Engine Strategies?
Just like with data, there are a lot of different search engine optimization strategies you can employ, depending on the goals you have for your business. Each company has different growth goals, but everyone wants to get noticed by customers. The ultimate goal of search engine optimization is to rank well, but here are a few strategies to utilize to make that happen.
Presence and visibility strategies are all about getting noticed. Just like the unpopular kid who receives a transformation in teen movies, it’s about how you go about it. Using a presence strategy, you address how your brand looks across all boards, not just your website. That includes places like Google My Business, review sites, and social media. Visibility focuses on making sure you’re producing the right type of content that will get you boosted to the front page.
Persuasion and conversion strategies are all about what to do with the customer once you get them on to one of your pages. If your website doesn’t impress, your ideal customer will bounce quicker than a cookie from a cookie jar.
Conversion considers the customer journey and ensures their experience is seamless and pleasant. Persuasion keeps your content fresh, expert, and relevant. The core foundation of SEO optimization is your content. It doesn’t matter how pretty your website is, if your content is lacking, your customers won’t develop faith in your brand.
When to Use SEM (Search Engine Marketing)
Unlike search engine optimization, search engine marketing, aka SEM, is a strategy that you pay for. Essentially, SEM utilizes search engine keywords but in ads rather than organic search results.
SEM ads often appear at the top of search engine sites (above organic results) and can be a great way to get your product or service out there without fighting with algorithms for the top spot. Understanding what keywords to use for SEM will follow the same route as standard SEO keyword searches.
Relying on AI and SEO technology is the best bet to know what your target audience is searching for so your efforts (marketing or organic) don’t go to waste.
What Small Businesses Should Understand About the Future of Search
Featured snippets have proven to be a useful tool for people searching for different topics and questions using a search engine. Businesses may not realize their content can become a featured snippet, but it’s one of the best ways to show up on the first page and build customer trust in your brand. Use SEO technology to pinpoint customer questions that you can answer and do so in your content.
Mobile-friendly websites are no longer a nice perk. They’re a demand by all smartphone users. Search engines like Google optimize mobile-friendly websites, so it’s imperative to search engine efforts that yours is as well.
With the explosion of digital advertising, customers utilize the internet to find businesses near them that meet their needs. In order to show up on their results page, your business needs to make sure you perform local SEO. You can start by ensuring you have an up-to-date Google My Business page, receive local reviews for your website, and take advantage of SEO technology to stand out from the crowd.
