What is the Benefit of Local Marketing?
Having a focus on local marketing is essential for businesses who cater services in a local capacity, but it’s also becoming a source of growth for product-based companies too. Why? Because many customers are looking to shop more locally than ever before.
If you're a plumber looking to gain more clients in the D.C. area, you wouldn’t pay for a Facebook ad that targets people in Wyoming. Targeted advertising through local marketing makes the most out of your efforts and budget.
When you have a focus on local marketing, it not only helps build brand awareness with your customers but also increases your chances ofgaining loyal customers and building client satisfaction. Local marketing technology like Scorpion’s helps identify the customers you want to reach so you get the impact you’ve been looking for.
What is the Difference Between Local Marketing and Global Marketing?
Global marketing is when you strategize your marketing efforts to reach people all over the world. Generally, that applies to businesses that have a product that can be shipped or a service that can be performed remotely, such as IT or a virtual assistant.
As remote options become more popular, many small businesses are looking to expand their audience reach, but you need to be aware of your limits. For example, if you're a healthcare business, you are only allowed to practice where you are licensed, same with lawyers. However, if you can expand, it may be more prudent to first focus on local marketing, including building your brand with a target audience rather than trying to reach as many people as possible.
How to Get Started with Local Marketing
There are a lot of different ways you can ensure that part of your strategy to grow your business includes local marketing efforts. Search engines like Google make it easy to target your audience in a certain area with Google My Business and Local Service Ads.
You also want to make sure you optimize your website to include SEO keyword target efforts—especially if your business is a service. Make sure where your business is located and where you provide service is always up to date and high up on your website. If someone searches “injury lawyers near me” and their zip code matches yours, you want your website to be one of the top results pulled. SEO optimization will also help identify your content as relevant if you address keyword topics.
Make sure you have a healthy amount of reviews. Studies show, more than just advertising, consumers rely on reviews from their peers to help guide their product or service purchases. It also helps identify you in your area and increase your local marketing efforts.
