What is Digital Advertising?
Digital advertising is when you market your business online through channels such as websites, streaming, social media, and email platforms. Usually, digital advertising comes in the form of landing pages, videos, popups, display ads, PPC ads, or content development.
Digital advertising is one of the most strategic ways to spread brand awareness. Why? Because, unlike billboards or newspaper ads, digital advertising can be used to target a specific audience. Data analytics can help identify your ideal user persona and get your ads in front of them.
How to Target a Specific Audience with Market Advertising
Using a platform that encompasses all your advertising efforts is the ideal way to manage the growth of your business. You see real-time results with the ability to make changes without having to check multiple platforms. However, the only way to get the results you want is to target the right people.
Understanding your user persona will help you identify who your target audience is. Once you’ve established who you need to reach, advertising technology can help you get your ads in front of them.
How to Take Advantage of All Your Advertising Avenues
Because the world has moved to a digital age, your advertising has to meet that need head on. That includes taking advantage of the advertising avenues that are available. Advertising encompasses more than just ads themselves. Your ads are just a small part of building brand awareness, you also need to focus on your content, your social media presence, andwebsite development with a focus on SEO.
Valuable content gives your audience more faith in your brand and the opportunity to land on your website on the top page of search engine results. A presence on social media provides your target audience a place to get to know your brand and build a bridge of communication. Your website is the foundation for your business and all your advertising efforts should land your target audience there. A well-developed website should pique your customers’ interest and inspire them to purchase your product or services.