What Is Website Design?
Fonts, color schemes, content, and navigational menus are all important parts of website design. Strong website design should also include adding images, videos, and content in a way that keeps visitors interested. Most small business websites start with a landing page that gives a brief overview of your company. From there, users can navigate to other pages to find the information they need. The way you organize all these elements together is known as web design.
Why Do I Need Website Design?
When the look and feel of a website isn’t a priority, the outcome can be a jumbled mess, and you risk poor user experience. Professional website design can help your small business stand out by structuring everything in an organized, user-friendly layout. The way you design your website can also make things more dynamic and interesting for visitors. In addition, when you partner with a company like Scorpion, we can help you build a well-designed website that promotes business growth by offering expanded customer support features like a chat box or eCommerce store.
Steps to Designing a Website
1. Create a Basic Outline
First, use pen and paper to create a basic sitemap for your website. You may also want to draft a blueprint of how your home page, content, and internal pages will appear to users. Keep the outline simple at first and expand on your website features later once things start coming together.
2. Secure a Domain Name
Next, you’ll need to purchase a domain name that closely matches the name of your business. If your preferred domain name is unavailable, try to come up with a domain name that’s short and easy to remember. You will also need to find a web hosting service to store all your website’s private data and information.
3. Find a Website Builder
With an outline in place and a domain name secured, you’re ready to begin building your website. Using a website builder like WordPress is a good place to start, but you may find that these services support limited customization options. In contrast, our team at Scorpion has the knowledge and user experience data needed to build a website that truly captivates your customers. We can handle designing and maintaining your website from start to finish so you can focus on growing your business.
4. Test and Launch
Take some time to browse through your website to check for broken links, typos, or other issues. Make sure your website design is laid out in the way you envisioned but also is easy to navigate by visitors.
If everything looks good, you’re ready to take your website live. Given time, you’ll start attracting traffic to your site, drawing more and more customers to your business. As this happens, you'll be able to gather valuable data on what works well on your website and what needs improvement. Just because your web design is one way doesn't mean it needs to stay that way. Be willing to adapt and learn what provides the best user experience and update your design to reflect that.
Building and maintaining a website is all part of running a small business.
However, if you feel you want expert options, Scorpion is here to make your website the best it can be. Contact us to get started today.