What You Need to Consider for Video Marketing
As with any approach to marketing, you need to have a point to your strategy, and video marketing is no different. If you’re doing it just because it’s what your competitors are doing, it could be a great way to waste your time and money.
However, if you start off on your video marketing journey by creating the goal you want to achieve and pinpointing the audience you want to reach, you’ll be in good shape. Coming up with your strategy will be easier once you answer those first two questions. Next, you want to set a budget (and stick to it). That may mean you have to keep your creative elements under control, but a quality production doesn’t need to cost a fortune.
Remember to keep your goals in mind during video creation, and don’t forget to be yourself. Pulling away the curtain and letting people see the wizard is a great way to build solid customer connections for you and your business.
What Are the Four Main Types of Video Marketing
Your video marketing can be whatever you want to make, but there are four main types that companies like to develop: education, company culture, product, or testimonials. Some businesses also delve into the world of multi-video series, which consists of mini-documentaries and web series, but we’ll focus on the main four.
Education and product videos are used to provide information to the audience. If you’re developing an educational video, you will teach the audience something. A lot of service-based companies can take advantage of this type of content.
If you’re an HVAC company, you can develop education videos on how to do home care maintenance. Product videos are usually put out to introduce a new product or show how a current one works.
Testimonials and company culture videos build brand awareness for your company. Testimonials (usually provided by happy customers) provide faith in your business. Generally, businesses put this type of content on their website. Company culture videos give a glimpse of how things look and work behind the scenes of your business and build on the personality of your brand.
There’s a strategy that accompanies each type of video, and most likely, your business can utilize any and all.
How Video Marketing Can Boost Your Brand Awareness and Growth
Unless you’re selling a very straightforward product such as clothing or sports equipment, developing user understanding without video content can be difficult. Text-only digital advertising can get you far, but only so far. Video marketing can drive home what your product or service is all about—all while putting yourself and your story in front of your customers.
A clever video campaign can get you more shares on social media, more conversion rates, and higher ranks on search engine results, which directly impacts your growth and sales. There is a big potential to tap into evoking emotions with videos services using tone of voice, music, even facial expressions. And that’s the human touch that people are looking for.