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Show Up On Search Engines When Customers Search For You

Scorpion has the knowledge and technology to make sure you rank on Google and Bing/Yahoo for terms your customers look for.

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Make It Easy For Customers To Find You

Scorpion technology and our search engine ranking/optimization (SEO) team help you understand how people are drawn to your business and what you can do to turn them into valued customers.

Unless you’re an expert in SEO optimization, it can take a lot of effort to understand the different tools and data trackers used to identify keywords and consistently rank well on search engine sites. Without a good ranking, you’re bound to miss out on the foot traffic that organic (non-paid) search results would generate for your page.

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Artificial Intelligence Led  Search Engine Decisions

Scorpion services ensure that you show up exactly when you’re needed. Our technology will identify the keywords you need to rank for and then our team will go after them to get yo on page 1.

Unless you’re ranking high, your page may be missed due to the fact that people aren’t finding it organically. Besides raising brand awareness, one of the main ways to reach your customers is with search engine ranking technology and services from Scorpion.

Start Seeing Your Business on the Front Page

With Scorpion, we give you easy-to-understand reports that measure and explain which metrics matter most: organic traffic, keyword ranking, engagement, and more.

Understanding SEO data can help keep you ahead of the curve so your site doesn’t fall behind. So how can you understand where you need to take your marketing efforts to build lead generation? You may think it’s a lot of guesswork, but the answer is in the metrics.

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Some Tips on Search Engine Ranking

How to Incorporate Search Engine Ranking in Your Content

It’s one thing to want to incorporate SEO tactics in your marketing plan; it’s another to have a place to put your keywords. Before you can get far with search engine ranking, you need to build up your content.

Content is online material that your audience can access and usually takes the form of blog posts, emails, social media posts, eBooks, or newsletters. This type of content should live on your website and also be featured on your social media platforms and email schemes. Search engine sites like Google are notorious for only ranking your site if you provide valuable content for the reader.

Start with adding quality content to your site. SEO keyword data can help you understand what your target audience is looking for and use those subjects as topics. Place your keywords in headlines and subheadings and avoid stuffing. Stuffing here is defined as peppering your content with keywords so that it ranks high and not the delicious cubed bread dish you serve at dinner. Smart algorithms like what Google uses can identify keyword stuffing and won’t reward you with a rank.


How Off-Page SEO Works

Off-page SEO is just as important as on-page SEO. While on-page SEO deals with the front-end strategies to get your page traffic (quality content, keyword optimization, andmeta tags), off-page SEO is efforts off your page.

In a nutshell, off-page SEO is where you take your marketing strategies to different sources to rank well with search engines and bring traffic to your site. To do so, you use other sites to build brand awareness through reposts and backlinks.

This all comes back to content. If you have good content, other sites will link to those posts and may even allow guest blogging. All that effort will build up to a healthy off-page SEO foundation. From there, search engines will start identifying your site as credible, authoritative, and relevant.


What to Avoid in SEO Marketing Strategies

Google has a lot of smart people working for them. And even smarter algorithms. That means it doesn’t take much for them to identify a page that’s trying to trick their system into ranking their site well, even if it doesn’t have the content to back it up. A lot of times, search engines like Google may penalize your site from ranking in the future.

A few tricks to avoid include duplicating your content, keyword stuffing, and invisible text. Duplicating your content means reusing the same keyword or phrase over and over again in one piece rather than devoting several pieces to the topic. We’ve already covered stuffing (not the delicious kind), and invisible text is essentially chalking up your footer with keywords but making the font the same color as the background.

Remember Search Engine Ranking strategies can bring a lot of return on investment, but it’s going to take time and effort. Build up quality content, use SEO keywords wisely, and work on backlinking and you’ll see your site on the first page in no time.

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Frequently Asked Questions

  • What Is SEO?

    Search Engine Ranking is often referred to as Search Engine Optimization. It is a common form of marketing using content and your website to make sure you show up when your customers search for terms related to your business on search engines like Google.

  • Why do I need SEO?

    Ranking on search engines isn’t an easy task. Having the right partner and technology will help guide you to make the best decisions and not waste money.

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