How to Incorporate Search Engine Ranking in Your Content
It’s one thing to want to incorporate SEO tactics in your marketing plan; it’s another to have a place to put your keywords. Before you can get far with search engine ranking, you need to build up your content.
Content is online material that your audience can access and usually takes the form of blog posts, emails, social media posts, eBooks, or newsletters. This type of content should live on your website and also be featured on your social media platforms and email schemes. Search engine sites like Google are notorious for only ranking your site if you provide valuable content for the reader.
Start with adding quality content to your site. SEO keyword data can help you understand what your target audience is looking for and use those subjects as topics. Place your keywords in headlines and subheadings and avoid stuffing. Stuffing here is defined as peppering your content with keywords so that it ranks high and not the delicious cubed bread dish you serve at dinner. Smart algorithms like what Google uses can identify keyword stuffing and won’t reward you with a rank.
How Off-Page SEO Works
Off-page SEO is just as important as on-page SEO. While on-page SEO deals with the front-end strategies to get your page traffic (quality content, keyword optimization, andmeta tags), off-page SEO is efforts off your page.
In a nutshell, off-page SEO is where you take your marketing strategies to different sources to rank well with search engines and bring traffic to your site. To do so, you use other sites to build brand awareness through reposts and backlinks.
This all comes back to content. If you have good content, other sites will link to those posts and may even allow guest blogging. All that effort will build up to a healthy off-page SEO foundation. From there, search engines will start identifying your site as credible, authoritative, and relevant.
What to Avoid in SEO Marketing Strategies
Google has a lot of smart people working for them. And even smarter algorithms. That means it doesn’t take much for them to identify a page that’s trying to trick their system into ranking their site well, even if it doesn’t have the content to back it up. A lot of times, search engines like Google may penalize your site from ranking in the future.
A few tricks to avoid include duplicating your content, keyword stuffing, and invisible text. Duplicating your content means reusing the same keyword or phrase over and over again in one piece rather than devoting several pieces to the topic. We’ve already covered stuffing (not the delicious kind), and invisible text is essentially chalking up your footer with keywords but making the font the same color as the background.
Remember Search Engine Ranking strategies can bring a lot of return on investment, but it’s going to take time and effort. Build up quality content, use SEO keywords wisely, and work on backlinking and you’ll see your site on the first page in no time.