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Urgentology Care

A Small Urgent Care Practice Rises as a Leader During a Pandemic

Urgentology Care already had a lot to overcome as a fairly new practice in a competitive market — and then COVID-19 happened. Fortunately, their ability to quickly adapt combined with their smart marketing helped them to succeed.

Quick Stat 65% Increase in Average Daily Patient Volume
Advertising Success

Quick Stats

  • 3 Months Profitability Reached In Third Month with Scorpion
  • 65% Increase in Average
    Daily Patient Volume January-May 2020 (YoY)
  • 45% Increase in Revenue January-May 2020 (YoY)
The Goal

A Small Practice Competing with National Brands

Urgentology Care opened their doors in 2018 in Arlington, Texas as a family-run practice. Located in the densely populated Dallas-Fort Worth metroplex, they had their competition cut out for them. As a small, single-center practice coming up against multinational urgent care centers in the area, it was clear Urgentology Care needed to be strategic with their marketing if they wanted to make it. So, the practice’s CEO, Yaman Subei, led the charge in making sure their practice was visible online and in the community.

Urgentology Care got a good start in building the practice’s digital presence, but after a while, it became clear that they needed a whole new level of support. They needed someone who fully understood the nuances of their industry and could run full-speed with their marketing without a lot of oversight. They also needed a better way to track their results.

Urgentology location
The Solution

Support During a Crisis

Due to Scorpion’s expertise in medical digital marketing, Yaman chose us as Urgentology Care’s new partner. We worked with the practice to enhance their online image, and we leveraged digital marketing campaigns to bring them more online exposure. Everything was going great, but then something happened — the coronavirus outbreak.

The day after the U.S. implemented its travel ban, Urgentology Care saw their daily patient volume plummet by about 50%. Knowing they had to move quickly, they adapted their clinical protocols to address safety concerns and got ahead of other urgent care centers in their area in securing high volumes of COVID-19 test kits. Then, it was up to our team to help them spread the word.

Fast-Moving Strategy

Highlighting Their COVID-19 Response

Urgentology Care truly stepped up as a local leader for COVID-19 testing and safe urgent care during the pandemic, and we wanted people in the community to know that. So, we worked with Yaman and his team to post updates everywhere we could. These updates included a banner on the homepage of their website, blog posts, and posts across all their social media profiles. These efforts, combined with Yaman’s business networking and local media coverage, brought an influx of patients. “Our phone was ringing non-stop. Every 30 seconds, we were getting calls from people who wanted to get tested,” Yaman said.
Authoritative Online Image

Building a Trusted Digital Brand

Yaman says that while he and his staff put a lot of work into shifting their operations and spreading the word offline about their COVID-19 testing, those efforts were only part of what helped the practice succeed during the pandemic. The other part was all the legwork his Scorpion team had put into Urgentology’s digital presence in the months prior. “It goes hand-in-hand,” Yaman said. “The world is digital now, so it’s very critical for us to have a strong online presence. All these calls and everything else we did ultimately led right back to our digital footprint, and at the end of the day, that influences referrals and patient decisions.”
Transparency in Results

Access to Data for Clear Decision Making

One of Yaman’s main marketing challenges before he found Scorpion was a lack of access to performance data. Now, with Scorpion, he has an online reporting dashboard that provides a new level of transparency whenever he wants it. “Having the numbers at my fingertips helps because I can see our performance and make better decisions when I have real-time access to the data. I can see our traffic, where we’re spending money, what’s working and what’s not, and then pick up the phone and call my Scorpion team to make changes when needed.”

Taking Their Website to
a Whole New Level

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“We’re hitting all our targets and seeing trending growth with Scorpion. It’s a fantastic partnership, and I’m looking forward to it being a lifelong partnership. As we grow to more locations in the future, we’d love to see Scorpion partner with us for each site.” Yaman Subei CEO, Urgentology Care
Continuing Success

Demonstrated Leadership & a Journey of Growth

Even in a challenging market and amidst a situation nobody was prepared for, Urgentology Care defied the odds to achieve extraordinary growth. Specifically, that was 65% growth in the center’s average daily patient volume year-over-year and 45% growth in revenue year-over-year — and that’s during a pandemic.

Why did they succeed? It’s all because of their willingness to pivot their business and marketing strategy, and the leadership they demonstrated as a healthcare provider in their community.

Yaman, Urgentology Care has an amazing story of resilience, and we’re happy to be a part of it. We can’t wait to see what lies ahead for your practice!

Urgentology doctor

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