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Sunshine Plumbing, Heating, & Air

Turning Things Around with the Right Brand & Marketing

When business nearly dried up for Sunshine Plumbing, Heating & Air because their previous marketing vendor dropped the ball, they turned to Scorpion—and doubled in size.

Quick Stat 2X Techs & Trucks
The Goal

Circling the Drain

Prior to working with Scorpion, Sunshine Plumbing, Heating & Air was running its website and digital marketing with another vendor. Everything seemed to be going fine…until that vendor dropped the ball and missed a major Google algorithm update, which tanked the company’s organic ranking (unpaid search results).

According to Susan Frew, President of Sunshine Plumbing, Heating & Air: “All of our call volume dropped down significantly. We were circling the drain, the phone wasn’t ringing, and our guys were sitting on the bench.”

Susan started looking for a new partner. She sent an email to her top candidates on a Saturday morning, and Scorpion was the only one to respond that day—and have a proposal to her first thing Monday morning. It was this responsiveness that prompted Susan to consider our team.

Susan Frew
The Solution

Doubling in Size

Susan made the decision to partner with Scorpion, with fast and impressive results. We replaced her old site with one that actually performed and presented the best possible image for Sunshine Plumbing, Heating & Air. We retargeted her campaigns to focus on suburbs closer to Sunshine’s actual location. Calls started flooding in with quality leads and new business. “Since signing with Scorpion, we have added five trucks and an additional dispatcher,” Susan said. “We had four trucks previously. And we had to move to a new location. We tripled our space.”
Newly Designed Website

30 New Appointments in 1 Day

Our home services marketing team straight to business to turn the situation around for Sunshine Plumbing, Heating & Air. The first step was redesigning the company’s website, giving it an attractive, engaging, and mobile-friendly design. “The speed in which you guys took down our old site and put up a new site was amazing,” said Susan. “And the huge team of people that you had on the launch team for us was super organized and really professional. That whole onboarding experience was awesome.” What’s more, Sunshine got 30 new appointments on the day of their website launch!
SEO & Paid Advertising

Shifting Strategies

We also revamped their local search engine optimization (SEO) and paid search advertising strategy, shifting from targeting Denver to targeting suburbs closer to Sunshine’s physical location. Susan noted the significant impact this had, saying, “We stopped focusing on the city of Denver because it was just too much money and there was too much competition. We kind of moved our footprint to more of where our shop is located, and that helped a lot because we’re not having our guys running around as much. It’s definitely keeping us closer to home, which leads to lower gas charges.”

Keeping Sunshine Top of Mind

For a home services company like Sunshine plumbing, Heating & Air, top-of-mind awareness is a crucial part of getting more customers. That’s why we launched remarketing ad campaigns that allowed the business to stay visible to online users even after they left the company’s website. We also created more consistent and accurate online listings on sites such as and Yelp, to further improve Sunshine’s web presence and local SEO, keeping the company in their target audience’s minds.

Taking Their Website to
a Whole New Level

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“I know concrete evidence that the Scorpion campaigns worked for me. I feel very supported by Scorpion in our relationship. I feel like I know everyone on the team...Scorpion is our partner, and that is just the way it is.” Susan Frew President, Sunshine Plumbing, Heating, & Air
Continuing Success

Loyalty & Support

Since partnering with Scorpion, Sunshine has doubled in size. They experienced a 75% increase in quarterly leads and an increase in average job ticket value of about 88% over a period of 1.5 years. Increased revenue, more leads, and higher-paying jobs have created the perfect recipe for steady growth.

For Susan, the support she gets from her team and the transparency of campaign results are of paramount importance.

Susan, we’re glad to be your partner, and you can always count on us to help you continue to push to that next level!

Sunshine Plumbing team

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