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Law Office of Paul C. Galanides, P.C.

Attracting High-Value Cases with the Right Online Presence

Attorney Paul C. Galanides had been burned by ineffective marketing vendors. With Scorpion, he found a partner he could trust to bring real growth to his new criminal defense practice.

Quick Stat 9X Net ROI on Digital Marketing
The Goal

Burned by Previous Vendors

Paul C. Galanides had a relatively new criminal defense firm. He knew online marketing was essential to his success, but he saw little in the way of real results. He invested about $1,200 to $1,500 per month only to see about $6,000 in new cases. When he approached Lisa Kelley to be his firm’s Client Relations Manager, she agreed—if he would hire her favorite marketing company.

According to Lisa, “Paul had tried other marketing companies, but he’d always gotten burned.” In her nearly a decade of experience working with attorneys, Lisa knew the Law Office of Paul C. Galanides needed a strong and unique online presence to thrive as a newer practice, and she knew that Scorpion could provide just that. So, she convinced Paul to take a chance with a new partner.

Paul C. Galanides
The Solution

A Marketable Image

When Paul and Lisa came to Scorpion, we recognized that the firm’s online presence needed a complete overhaul. We built a modern, conversion-focused website and marketed this the smart way: using search engine optimization (SEO) and paid advertising to make sure the firm’s new image could be seen by the right type of clients. Paul saw fast results, retaining $53,500 in cases within the first 2 months on a $2,500/month marketing budget.
Web Design & Development

Fixing an Outdated Website

The Law Office of Paul C. Galanides had an old, outdated website that failed to accurately reflect Paul’s skill, experience, and winning record. We got to work creating a website that represented the quality of counsel that Paul provided to every client. We used the images, color scheme, and messaging that would show site visitors the type of service they would receive when hiring Paul as their criminal defense lawyer. Our writers and designers built confidence with the firm’s new visual identity.
Search Engine Optimization

Building a Strong Onilne Presence

Nearly everyone searches for an attorney online, and there are countless options to choose from. Paul had a fantastic record as a trial lawyer, but he needed to be present on the Internet. His firm needed to show up in search results and online listings if the right type of clients were to be able to find him online. We worked to make sure the Law Office of Paul C. Galanides had accurate listings in Yelp and Google Maps and employed ideal SEO techniques to boost his organic (unpaid) rankings in search engines like Google, Yahoo, and Bing. Finally, the firm was positioned for success online.
Paid Advertising

Getting the Right Cases

It takes a combination of SEO and paid advertising to achieve the level of growth that Paul and Lisa had in mind. We used our expertise and industry-leading technology to create and manage pay-per-click campaigns that delivered better leads—specifically the high-value cases Paul wanted. Within just the first 2 months, the Law Office of Paul C. Galanides netted $48,500 off a $5,000 marketing budget. “Paul is an amazing attorney, he just didn’t know how to market himself,” said Lisa. You’ve exceeded his wildest expectations.”

Taking Their Website to
a Whole New Level

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“My experience with legal marketing was a NIGHTMARE before Scorpion...I couldn’t be happier with your team.” Lisa Kelley Client Relations Manager, Law Office of Paul C. Galanides, P.C.
Continuing Success

Better Cases &
Real Growth

Since partnering with Scorpion, the Law Office of Paul C. Galanides has benefited from higher-value cases that not only boost revenue but contribute to Paul’s reputation as an elite criminal trial lawyer. In the first month of marketing with Scorpion, the firm retained a $20,000 case. They saw over 9 times their $5,000 marketing budget within the first 2 months. This growth has only continued, and Paul and Lisa are both benefiting from the support of their own team at Scorpion to address their ongoing needs as we evolve with the firm.

Paul and Lisa, here’s to an even brighter future!

Paul C. Galanides

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