Finding a Trusted Partner & Expanding the Brand’s Franchise Marketing Toolbox
Gotcha Covered was tired of being nickel-and-dimed by their marketing company. After switching to Scorpion, they found better support, more marketing resources, and a true partner in their growth.
The Goal
A Major Gap in Support
Gotcha Covered is a window treatment franchise with more than 100 locations and a reputation for putting their customers first — their locations usually average 4.9 out 5 stars on Yelp and Google. So, when it comes to choosing vendors and partners for their own brand, they expect the same customer-oriented service.
As a result, they were not pleased when their long-time marketing company was acquired by another corporation and suddenly stopped delivering the impeccable customer service they were used to.
“Our old marketing vendor became this nameless, faceless company, and we had to submit a work order every time we needed something,” said Paul Linenberg, President of Gotcha Covered. “They became corporate and bureaucratic and had less of that ‘startup feel.’ It was a culture clash for us; we wanted a partner that was consultative instead of transactional.”
The Solution
Finding a Partner Better Aligned with the Brand
Realizing they needed to make a change, Gotcha Covered left that marketing company and signed on with Scorpion. Paul says the decision was a no-brainer once he saw how our team understood his brand’s vision, shared the same values of customer-centric service, and was ready to provide hands-on support each step of the way as they worked to grow their brand.
Refreshed Online Image
A Truer Reflection of the Brand’s Core Values
We saw Gotcha Covered’s dedication to providing the best of the best in window treatment products, design, and service, and we wanted that quality to shine through in their digital image. So, we worked with them to revamp their website, making it mobile-friendly, visually engaging, and reflective of their core message that the customer must always come first. Here was Paul’s response to the new site: “By understanding who we are and what are our goals, you’ve helped us launch a beautiful, new website that reflects — and even evolves — our brand. We’ve taken a big step forward with our brand since we launched the site.”
Diversified Strategy
An Expanded Marketing Toolbox
Gotcha Covered’s previous marketing company was only equipped to help them with pay-per-click advertising. While PPC is an essential component of any online marketing strategy, brands today need much more to stay competitive online. So, Paul was relieved when our team brought expertise in a number of areas of digital advertising, which helped Gotcha Covered expand their marketing efforts to include ads on Facebook, YouTube, Gmail, Google’s Local Services Ads platform, and more. According to Paul: “Your digital marketing toolbox is larger and better than any other company I’ve seen. Our old marketing company had a limited toolbox… when you needed a wrench, they could only offer a hammer and a screwdriver.”
A Resource for Franchisees
A Whole New Level of Service & Support
When Paul chose Scorpion to work with Gotcha Covered, one of the deciding factors was our reputation for best-in-class service to franchisees. He wanted a partner who would not only offer the level of guidance and responsiveness he needed as the President of his brand, but also someone who could get in the trenches with him in supporting his franchisees. That’s exactly why he views his Scorpion team as part of his internal marketing department and has given us free reign to advise Gotcha Covered franchise owners on any aspect of their digital marketing.
“We lean on [Scorpion] to a significant extent. They’re important to the operations of our company. They’re important to our reputation, to our brand, to the success of our franchise owners. By far, Scorpion is our most important partnership across Gotcha Covered.”
Paul Linenberg
President, Gotcha Covered
Continuing Success
100 Locations & Counting
Thanks to the decision Paul made to choose a marketing company that would treat Gotcha Covered with the attention and care it deserves, Paul no longer has to worry about being nickel-and-dimed. Instead, he gets a true partner that is all-in on helping his brand succeed. According to Paul, ever since he signed on with us, his franchisees have been able to generate higher-quality leads, and his brand has even surpassed the 100-location milestone.
Paul, we’re so happy that we can be a part of your success story. Your Scorpion family is always here for you!
