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DUI Heroes

A Leader in DUI Defense in Washington State

After losing his job with no savings and a child on the way, Jonathan Dichter took a risk and opened his own law firm. Find out how Scorpion provided the support he needed to grow his practice.

The Goal

Building a Firm from the Ground Up

With his then-wife’s pregnancy already putting a financial strain on his family, attorney Jonathan Dichter received unthinkable news: he’d been laid off. He had depleted his savings — with no other option but to earn clients for himself, he scrambled to find funding to build his own law firm. Budgets were tight and Jonathan needed to find a leg up wherever he could, so he poured his time into learning how to market his practice on the Internet.

And his hard work paid off. With a cutting-edge marketing strategy, Jonathan was able to turn a profit in his firm’s first year. But just surviving wasn’t enough. He knew that digital marketing would seismically shift the legal marketing landscape, and to continue to grow, he would need a partner that could keep him ahead of competitors.

The Solution

“It Was the First Time I Realized There Was Somebody Watching My Back”

Ready for some additional support and the chance to take his digital presence and his practice to the next level, Jonathan partnered with Scorpion. We were able to set him up with a strategy to upgrade his digital brand and keep his momentum going. Jonathan says the realization that he was no longer alone was a huge relief.

Laser-Focused Strategy

A Plan Tailored to the Firm’s Goals

As an attorney who had been very hands-on in his own marketing, we knew Jonathan had a specific vision for how he wanted his firm represented online and what he wanted to achieve for his practice. So, the first thing we did was have a conversation with him about who he is, how he works, and what he does. From there, we were able to help him carve out a course of action that was tailored to Jonathan’s specific goals.
Online Overhaul

Delivering on a Brand Promise

Jonathan wanted to give potential clients a sense of his commitment to their legal matters when they saw his practice online, but he knew he couldn’t do so with an outdated website. To boost Jonathan’s digital presence and help him make a greater impact on prospective clients, we revamped DUI Heroes’ site to give it a more polished image and demonstrate the high caliber of representation clients could expect from the firm.
A Motivated Team

Prioritizing the Firm’s Success

When someone trusts Scorpion with their digital marketing, they’re not just another name in our client portfolio — their success is our success. Jonathan says he appreciates being informed about how his campaigns are performing, being able to provide input, and having a team that cares about his business as much as he does.

Taking Their Website to
a Whole New Level

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“For years prior [to partnering with Scorpion], it had literally just been me. I was the one responsible for making sure I succeeded. Actually having a partner that cared about my success felt like this enormous weight lifted off my shoulders.” Jonathan Dichter Founding Attorney, DUI Heroes
Continuing Success

A Partner That Has Earned His Loyalty

According to Jonathan, having a collaborative partner that treated his business as their own was a game-changer. On top of having someone by his side, he credits the success of his firm to Scorpion’s marketing strategies:

“The two scariest times in my entire career, businesswise, were times that we were literally saved by changes made by Scorpion. That’s the kind of company that will get my loyalty. Because they’re treating me the way I want to be treated, both as a customer and an individual.”

Jonathan, we couldn’t be happier to help you serve your clients and provide for your family. Here’s to many more years of working together!

Dichter Attorney Team

You Have a Vision for Your Future. Tell Us About It.

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