About 87% of law firms have a website. Today, more lawyers are recognizing the need for a website for their legal practice. However, creating a great website is easier said than done.
A great attorney website allows your clients to connect with you online. It should be easy to use with your services clearly laid out. Your website should provide a client-oriented experience and project a clear brand.
In this article, we'll take a look at some of the best lawyer websites on the internet. These websites are perfect examples of what great attorney websites should look like. You can use these examples for design inspiration when creating your own website.
Best attorney websites
Owenby Law, P.A. in Jacksonville, Florida is one of the best law firm websites you can find. The very first thing you see as you land on their website is their areas of focus. This family law firm lets potential clients know how they can help them from the get-go. There's no need to go digging around the website for this information.
The best law firm sites place a strong emphasis on branding. They try to get their message across as soon as you land on the website. The law office of Arnold and Itkin does this in style.
They have an eye-catching header: "Over 10 billion won." This gives you a clear idea of their success so far. Moving down the page is another clear message. This one says, "When You Need to Win, You Call Arnold & Itkin. No Matter What." Their phone number is listed at the top of the page, where viewers learn that they can call for a 100% free consultation.
McGee, Lerer & Associates is a personal injury law firm in Los Angeles. Having their niche dialed in makes this a good law firm website. It’s clear that this law firm specializes in personal injury cases, making it easier to get their message across to potential clients.
Many websites fall into the trap of overcomplicating things. This criminal defense attorney site keeps it simple. The website features a clean and simple layout. Best of all, it is easy to navigate. This leads to a smoother user experience for anyone looking for legal services in a hurry.
The Sekou Clarke Law Group website features a professional website design. However, what makes this law firm’s site stand out is the information it contains. It includes informative blogs and videos. This makes the website an invaluable resource for potential clients looking for a trustworthy law firm.
What makes a good attorney website?
All the best law firm websites follow specific rules. These include:
Clearly outline practice areas
No one wants to dig through your website to learn what you can help them with. This is why you should outline your practice areas clearly. State whether you're into business law, family law, criminal law, employment law, etc. Prospective clients will appreciate how easy it is to find this information on your website.
The law industry is highly competitive. There are countless law firms online. Some websites are lackluster while others are complicated. A great website should convey your professionalism. It should also express your high ethical standards and include clear calls to action.
Give website visitors a sense of security and trust
A well-designed website can help you gain the trust of website visitors. Moreover, professional branding and a clear outline of areas can also help. Clients will have a sense of security if the information is easy to find and your website is easy to use.
Establish clear law firm branding
Your brand is the heart and soul of your law firm. It is the very thing that will get your clients to trust you or not. Your branding should be clear, consistent, and strong. However, try to avoid using too much legal jargon. Instead, make sure you come across as approachable.
Increase leads and conversions
Your law firm's website is the driving tool for your business. Its primary goal is to increase leads and convert them into paying clients. A well-designed and informative website will do just that.
Grab and keep clients’ attention
Your website content is a way to hold visitors’ attention. Website content can include blogs, videos, or other helpful information on your website. Content marketing can act as a consistent mode of engagement with your clients, making your website a valuable resource for them.
Maintain fast load times
A site where pages load quickly will result in a better user experience. On the other hand, a slow site will cause users to leave. According to Google's John Mueller, the benchmark for page loads is between 2-3 seconds. Anything longer than this can cause website visitors to leave and head to your competitor's website.
Google even takes a look at your site speed. It is one of the most important factors it uses when ranking your website in search results. If you want your website to rank high on the results page, speed is one area you should pay attention to.
Make it mobile friendly
According to bankmycell, about 83% of the world's population owns mobile devices. In a world that is fast-paced, some people may not have the time to hop on a computer and search for a lawyer. This is why the best attorney makes their site mobile-friendly and accessible on various screen types. They create content and designs that work on different types of screens. This allows them to reach potential clients who are in a rush and are constantly on their phones.
Optimize for search engines
Picture this: you now have the best-looking, most informative website. However, there's no increase in traffic to your website. This happens because your website isn't optimized for search engines. Search Engine Optimization is crucial if you want to drive traffic to your website.
SEO can help to put you ahead of your competition. According to Backlinko, the top 3 Google search results get over 75% of all clicks. SEO can help you get into the top 3 positions.
Let's say you have a competitor that offers the same services as you. If you have a strong SEO strategy, it can help your website rank higher than theirs. SEO can also improve the site's user experience and usability.
Dial in on your niche
Unless you’re the largest firm in your area, you'll need to create a niche site for your law firm. People want specific information. If you do everything, it can be hard for a potential client to relate to or trust you.
This is why you need to niche down. For example, if you’re a business law firm, clearly state that as the area you specialize in. Doing this can help to improve your lead generation efforts.
Build a customized look
The best law firm website will have its own look. There are millions of attorney websites that look the same. You don't have to get too creative, but customized law website designs let your law firm stand out from the crowd. It shows prospects that you're different from the herd.
Why is a law firm website necessary?
Lawyers need a website because it acts as the hub for marketing activity. A website nurtures prospects during all stages of the buyer's journey. A well-designed website can help your law firm:
Your website can act as a communication hub for prospective and existing clients. They can engage with you by email, contact form, phone, live chat, and more.
Establish credibility and trust
You can publish past client reviews, case studies, association memberships, etc. on your website. These can help establish credibility and trust with a prospective client.
Listing your niche practice areas on your website makes it easy to show what your law firm can do for potential clients. Each practice area should have an in-depth explanation of all you can do.
Attract organic search traffic
Optimizing your website for search can help new clients to find you.
Providing educational resources on your website can attract people looking for information. This is beneficial since they'll keep you in mind when they're looking for a lawyer.
Convert leads to paying clients
Building dedicated landing pages on your website can convert leads to paying clients. How? Paid advertising that leads to those niche landing pages can help increase your conversion rates.
Make better marketing decisions
You need to refresh your marketing strategy from time to time. Your website analytics can highlight areas you need to work on.
Build brand awareness
Your website tells your brand story. It will communicate to prospects who you are and what you offer.
Lawyer Website FAQs
Can lawyers have a website?
Yes, lawyers can have a website. However, law firms are bound by some restrictions when it comes to marketing and advertising. These include making specific claims like being an "expert," making false statements, and others. To learn more, read up on law firm website rules.
How do I create a law firm website?
Creating a law firm website is easy. You can use a website builder if you have a small budget. However, creating a law firm website requires a certain degree of expertise. It is best if you hire a website development company that understands the requirements of the legal industry.
How much does it cost to design a law firm website?
The cost to design websites for lawyers depends on the project. It can cost anywhere from a couple of hundred dollars to a few thousand.
If you use a website builder like Squarespace, costs will be reasonably low. However, most want their law firm website design to be functional and customized to their brand. This is why many of them turn to a website design company.
Websites for attorneys: Conclusion
Each of the best law firm websites we highlighted was strong in many or all of the outlined areas. Your site can be just the same.