Does My Rural Hospital Need a Mobile-Friendly Site? Posted by Brian Davis | 8.6.15 10:10am

Take a look around your hospital sometime and you will quickly see how many people are using smartphones and tablets to access the Internet, connect socially, and learn more about the world around them. It only makes sense that consumers are accessing your rural hospital website from their mobile devices too. In fact, according to Search Engine Land, 79% of mobile phone owners use those devices for local searches—searching for businesses (like your rural hospital) in the community around them. That is why it is vital that your website be mobile responsive.

According to Search Engine Watch, 70% of searches on a mobile-friendly website result in an action being taken within one hour. If the site is not mobile-friendly, that drops to 40%.

Your First Impression Is Critical

While you want your hospital’s website to appeal to all of your patients, it is especially important to impress those who haven't yet experienced your excellent care and service. Although your rural hospital may mainly serve local patients, tourists and travelers will often search for healthcare services. On average, one out of every five patients will schedule their healthcare appointment online. A modern, attractive, and easy-to-navigate mobile website is the best way to make a favorable first impression, and show those patients that your hospital is one they can trust.

Your Website Will Reflect on Your Organization

In May 2015, Google announced that the total number of mobile searches exceeded the number of desktop searches for the first time. Even if your hospital’s website looks fantastic on a computer, mobile devices can be a different story. When consumers try to visit your hospital’s website from a mobile phone and find that the site does not fit the screen, is hard to navigate, or does not meet their needs, they immediately develop negative feelings. This reflects poorly on your hospital and may make the consumer more likely to choose another facility. After all, if your organization has a low-tech website, the consumer is likely to think this is how your hospital runs as a whole.

Among the 100 top Alexa rated websites, roughly 88% feature a mobile responsive design.

Make Mobile Responsiveness a Priority. Call Scorpion Healthcare Today.

Mobile-friendly design is about more than aesthetics—while it is important to have a website that looks good, a mobile responsive website will be more likely to rank higher in search results from Google and other search engines. As more and more online traffic comes from mobile devices, it will only become more important to have a website that looks good and performs well on mobile devices. Making mobile responsiveness a priority today will save you time and money in the future.

Developing a truly responsive mobile website requires skill and technology. This is not something you have to do alone. Reach out to Scorpion Healthcare and allow us to bring your website into the “mobile moment,” connecting your services to today’s tech-savvy healthcare consumers.