We have a big vision which is why we need you—an innovator and problem solver ready to revolutionize and empower businesses to succeed.
Job Overview
As a Media Analyst, you will assess the performance of the Scorpion brand and its media programs and make recommendations to increase our impact. You will rely on data to inform and redirect our efforts and have comprehensive knowledge of the most appropriate and effective marketing channels to help Scorpion achieve its goals.
What You'll Do
Responsibilities:
- Analyze and make optimization recommendations for all media programs
- Conduct thorough research and examine campaign performance data to understand their effectiveness
- Produce media evaluation reports using quantitative and qualitative research
- Strategize and improve on ways to reach a wider range of prospective customers and sell our products
- Understand the target audience, determine the correct approach for buy-in, and select the appropriate research tools to assess and execute
- Design and utilize various research methods such as questionnaires to gather relevant marketing & sales process data and information
- Assist with strengthening Scorpion’s online presence and increasing awareness of our products and services
What You'll Need
Experience:
- Bachelor’s Degree in marketing, media studies, communications, or other related fields
- 3+ years of experience in a similar role
- A thorough understanding of media advertising data and analytics / how people interact with media
- Ability to summarize data into actionable and easily understood information