Social media engagement directs web traffic to your law firm, attracts business, and builds your reputation in the community. The right posts can make your family law firm visible and relevant. Your social media posts should grab the attention of potential clients and encourage them to investigate you for representation. When clients research your family law practice, you will see higher client retention and better revenue.
Many lawyers do not know how to engage on social media or are simply too busy in their practice to consider it. With Scorpion Legal, you can rest easy knowing your social media engagement is in the hands of dedicated and experienced professionals. We can help you increase social media engagement for your family law firm.
Why Should You Use Social Media?
Social media engagement can help draw attention to various practice areas, such as:
- Contested and uncontested divorce
- Child custody
- Child support
- Spousal support
- Other family law proceedings
Social media makes your brand and offerings visible to potential clients. They can hear and see your success stories and why your firm is the right choice for them. It will also drive web traffic to your official website, further driving client retention and overall revenue for your family law firm.
What Social Media Should You Use?
Use every popular social media platform available to help promote your practice and attract prospective clients. Some popular social media channels include:
Utilize each social media channel to reach clients on every platform. A marketing professional can help you understand where to focus your primary efforts, especially if prospective clients in your area prefer one channel to another.
Tips To Increase Your Social Media Engagement
Having a social media page is not enough — you must create a presence that engages prospective clients. You need a firm strategy and experienced professionals on your team to draw the client’s attention, present relevance to their lives, and drive business to your family law firm. Listed below are five tips that will help increase your social media engagement.
1. Know Your Audience
You must know who you want to reach to create an engaging social media post. To determine who your audience is and how best to reach them, you should consider the following factors about your prospective clients:
- What services are they looking for?
- What is their average age?
- What are their lifestyles and backgrounds?
- What social media channels do they typically use?
- What are their economic backgrounds?
- What are their levels of education?
Knowing these facts about your target audience can help you create posts that directly speak to their life experiences. This creates more engaging and relevant content that drives business for your family law practice.
2. Create Relevant Social Media Posts
Whether your family law firm is focused on key practice areas or covers a wide range of family law matters, your posts should reflect that. They should tell your viewers what you do and how well you do it.
Social media posts do not need to be complicated to convey a relevant and important message. Short news stories or summaries with links often create the type of web traffic you need. You can share case successes, blogs on relevant legal topics, and more.
3. Use Consistent Branding Across All Social Media Platforms
Your branding and marketing should look the same across every social media channel used. Utilize similar fonts, tones, and color schemes on all social media profiles. Clients that see different branding may assume the posts are from different law firms, reducing the power and continuity of your posts.
Scorpion Legal’s marketing professionals understand how to create a brand that works for you and can manage it across social media platforms. Whether you have an existing brand or need help establishing yours, these legal marketers know how to help you build your brand.
You should also use consistent hashtags to help grow your social media presence. A hashtag enables people to find your content. Common hashtags for family law attorneys commonly include:
- #familylawin[your city]
4. Post Regularly on Social Media
Potential clients are more likely to engage when you create consistent posts. If you create valuable posts and post them regularly, you will continually drive attention to your family law firm.
Your schedule should also focus on the best time to post. For example, most posts should be made early in the morning on weekdays. This time is when people visit social media the most and look at things relevant to their needs and interests. The worst time to post would be on a Saturday, as most people are out doing other things. You can also create regular posts that go up automatically at a set time, so you do not have to wait until the right time to post them.
5. Follow Up on Reviews and Comments
Client engagement is key to any successful practice. If someone leaves a comment on your post, engage by responding or liking that post. If a comment or review contains something negative, address it appropriately and professionally. Never get into a "battle" online with someone, but calmly address any concerns.
If you receive a question, answer it to the best of your ability without giving legal advice. Their question may require a consultation, so offer to work with them on their case. A personal touch can attract business and show you care.
Increase Your Family Law Firm Social Media Engagement With Scorpion Legal
At Scorpion Legal, we understand the unique needs of your family law firm. We know the types of posts you should make, how to make them, and the best ways to increase client engagement. We use powerful social media marketing tools to increase your ratings and improve your branding. Our professionals can also help manage your social media presence so you can focus on representing your clients.
The right social media engagement can increase your client intake and retention. We know how to make that happen for you and your practice. Contact us today to learn how we can help you.