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10 Marketing Plan Templates With Examples


Whether you're a first-time business owner or an industry veteran, creating a marketing plan can be a challenge. So why not make things easier by giving yourself a basis to work from? Incorporating templates into your marketing plans can make the process much more straightforward.

Marketing templates are important for any business owner looking to grow their market share. They can be used to help you create actionable marketing plans, sales funnels, and more. They can also help you determine what areas of your business need improvement and how best to achieve them.

Although some templates are more complex than others, they all have the same purpose: to help you make relevant, data-driven decisions. That's why you should always keep a marketing template on hand. It's not only helpful for creating new marketing plans, but also for revising old ones.

In this article, we'll look at what marketing plans are and how businesses can use them to leverage their marketing share. We'll also present 10 of the most commonly used marketing plan templates, running the gamut from market analysis templates to creating your own buyer personas.

What Is a Marketing Plan Template?

A marketing plan template is a document that helps you create a marketing plan. It includes all the information that you need in your marketing plan, which can help you save time and increase the quality of your marketing strategy.

Templates are useful for:

  • Saving time by having a template to follow.

  • Helping you structure your ideas and make sure they are included in your plan.

  • Including all the information you need for your plan.

You can also use them as a guide to make sure your plan is well-structured, as well as make it easier to understand. A marketing plan is an important tool for any business, and having a template to follow when creating yours can help you save time and ensure that all the relevant information is included.

How To Write a Marketing Plan Template

There are many ways to write a marketing plan template. You can use an existing template or write your own from scratch. For instance, small businesses might follow these steps:

  • Start with the basics—the name of your business and contact information.

  • Write an executive summary.

  • Write a detailed description of your product or service.

  • List your marketing goals and strategies along with the tactics that will help achieve each objective.

  • Detail your marketing budget and tactics.

As you go through it step by step, you'll discover that some objectives and strategies will overlap. It means you're targeting your marketing efforts toward a few key goals. If there are holes in your plan, look at what tactics you can use to fill them or revisit your objectives.

Moreover, marketing templates can also help you determine what you want to accomplish with your marketing. You can design a campaign that will help improve brand recognition and loyalty, increase sales, and more.

The important thing is that you have a plan. Effective planning helps ensure that your marketing activities are aligned with your overall goals for the company. This means that you won't waste time on projects that don't bring results and can put more effort into those that do.

What To Include in a Marketing Plan Template

Templates should act as roadmaps for how the company intends to use its resources to market its products or services. They should include details about who will be responsible for each aspect of the marketing plan, what their goals are, and how they intend to reach them.

The exact characteristics of the marketing plan will vary depending not just on your business, but also on the specific area of marketing you intend to focus on. For example, if you’re planning on using social media to market your business, it’s important that your template include details about how often you plan on posting and what kind of content will be posted. If your goals are more general in nature, such as improving awareness of your brand or increasing sales, then the specifics may not be as important.

It takes some thought and effort to create a good marketing plan, but having a template simplifies things considerably. It won't solve every problem, but it will certainly give your business a leg up. Once you have a template, it’s important to be flexible enough to make changes as needed. The plan should not be set in stone because circumstances change over time and your marketing needs may change with them.

1. Business Plan Templates

A good business plan template can make all the difference in your planning process. It can help you organize your thoughts, set marketing goals, and convince investors you’ve got what it takes to succeed.

The best templates will give you all the tools you need to create a great plan. They could include sections like:

  • Executive Summary

  • Business Description

  • Marketing Plans

  • Public Relations Objectives

  • Operations Overview

You should be able to customize these sections to fit your business and its goals. An effective marketing plan begins with a business plan that leverages the strengths and capabilities of your business — home services businesses, for instance, have different needs than roofers. A strong plan will help you identify your target audience, develop a marketing strategy, and create a budget. It will also give you the tools to evaluate the effectiveness of your efforts as you move forward.

Your business plan can also be used as an essential communication tool among all stakeholders. Every member of your team should understand how they contribute to achieving your goals and what they need to do on a daily basis in order to achieve those goals. That lets you determine the best way to divide up your responsibilities, as well as set realistic expectations for everyone involved.

2. Digital Marketing Plan Templates

Templates for digital marketing plans are usually based on the type of business you have. For example, if you’re an online retailer, it may be more important for you to focus on SEO and SEM than it is for a brick-and-mortar company.

Digital marketing plans need to be customized to fit the needs of your business. However, there are some templates that can be used as a starting point for writing your own plan. These can include things like:

  • A/B testing results

  • Competitor analysis

  • Customer service data and analytics

Templates for digital marketing planning are a great tool for helping you organize your thoughts and get started on a plan. They can also be a useful resource for you to reference when you’re ready to start implementing your plan. Digital marketing plans are also helpful because they can help you stay focused on your goals and prevent you from getting distracted by less productive strategies.

One of the ways to do this is by creating a marketing plan that includes specific goals and measurable metrics for measuring your success. For example, if you want to generate leads for your business, then one of your goals might be to increase the number of leads generated from each marketing campaign by 20% over the next three months. You can incorporate templates that account for these kinds of metrics and use them to track your progress.

3. Target Market Templates

Target markets are the people you plan to sell your products or services to. To find out what those people look like, you need to do some research. Start by asking yourself these questions:

  • Who are my prospective and existing customers?

  • What do they have in common?

  • What do they need?

  • How can I meet those needs?

Your marketing research needs to include information about the demographics of your target market and about who they are as people. Templates can help you organize your findings in a way that makes sense.

A target market template can help you visualize the size of your target market, and how it compares to other markets. You can use another template to gather information about customer needs and then compile that data into charts to help you make decisions about which products or services fit those needs best.

4. Competitor Analysis Templates

Your target audience is the group of people who are most likely to buy your product or service. You may have multiple target audiences, but you should focus on one at a time.

A competitive analysis template will help you identify your competitors' strengths, weaknesses, and marketing tactics in order to position yourself as better than them. Use it to understand what your competitors are doing well and how they could do it better. You can use this information to create a unique selling proposition (USP), which will help you stand out from the competition.

Competitor analysis templates also provide a way to understand your competitors’ target audiences. This can help you determine which groups of people are most likely to buy your product or service, and it gives you ideas for how to reach those customers.

5. Buyer Persona Templates

A good marketing team never markets to "everybody," but to a specific buyer persona. A buyer persona is a fictional representation of your target customer. It includes their demographics, their needs, and their behaviors.

Creating buyer personas is a great way to narrow down your marketing efforts. When you narrow down your audience, you can focus on what they actually need and respond to as opposed to what you think they might want. It allows you to avoid wasting time and money on marketing that doesn't work.

Remember that buyer personas are not limited to just one person. They are a group of people with similar characteristics, needs, and behaviors. You can create multiple buyer personas based on different groups within your target audience, utilizing different templates to fill each niche.

6. Email Marketing Templates

Email marketing is all about personalization. The more you can personalize your emails, the better they will perform. You can use email marketing templates to create personalized messages that are relevant to each recipient and written in their voice instead of your own.

Email marketing templates should emphasize the benefits of your product or service and include calls to action that encourage recipients to sign up for a newsletter or fill out a contact form, for example. They should also be designed to look good on any device so that you don’t alienate potential buyers who are reading your message on their phone or tablet.

There are different templates for different categories of email marketing, ranging from newsletters and welcome emails to sales promotions and eCommerce messages. Some templates are designed for specific businesses, such as law firms or travel agencies, while others are general enough to be used by any type of company.

7. Social Media Marketing Templates

When planning your social media marketing strategy, think about how you want to present your business on each platform. Is there a specific tone of voice you want to use? Are you going to post pictures or videos? Will you be posting frequently or infrequently? How long should your posts be?

A social media marketing template can help you orient your campaign for a specific target market—and remember that each social media platform is a market in itself! That's why it might be a good idea to use different templates for each platform, which will help keep your voice consistent. With customized templates for different social platforms, you can harmonize your brand voice across all marketing channels.

8. Content Marketing Templates

A good content marketing plan starts with a content marketing template. A content marketing template is a guide for creating the types of content you should be posting on your blog, social media accounts, and other platforms. It can help you decide what to create and when to post it, that way you don’t end up with a bunch of random blog posts that aren't relevant to your content goals. 

Using a customized content strategy template can help large and small businesses create a strategic content marketing plan that will help them attract new customers and build brand awareness. A template can be used as a starting point which is then customized to meet your business's specific needs.

9. Marketing Objective Templates

All marketing activity needs to be grounded in fixed principles and goals. You can use templates to help you create a marketing strategy that aligns with your business and its goals.

For example, you can try implementing SMART goals:

  • Specific: Specific targets for each of your marketing objectives. You will have a clearer picture of what you want to achieve and how much time it will take to reach those goals.

  • Measurable: Measures should be based on real data, not just opinions or guesses. This way you can track your progress in relation to your objectives and make adjustments as needed.

  • Achievable: Your goals need to be realistic and within reach. If they are too ambitious, they might set the wrong expectations or cause stress due to unrealistic expectations of success.

  • Relevant: The goals you set should be relevant to your business and strategic plans. If they don’t fit, then they aren’t worth pursuing.

  • Time-bound: Your goals need to have a deadline for completion. If you don’t set a time frame, it's easy to put off work and forget about them altogether.

Using a template like this for goal-setting can help you make sure you’re on track to achieving your goals and growing your business.

10. Strategic Marketing Plan Templates

Strategic marketing takes a holistic view of the business by looking at all the moving parts of your marketing efforts, such as product development, messaging, or sales. By creating a strategic marketing plan, you can ensure that everything works together to help you meet your goals, rather than just throwing spaghetti at the wall and hoping it sticks. A strategic marketing plan will help you determine where to focus your efforts, what tactics are most likely to bring success, and how to measure their effectiveness.

As such, strategic marketing templates will usually include a clear marketing goal, a list of the strategies you plan to use to reach that goal, and a way to measure your success. Strategic marketing plans can be quite complex, depending on the size of your business and its needs.

Marketing Templates Can Help You Get Started

Marketing templates are very useful in the initial phases of marketing. They can get your message across to potential customers and clients about what you plan to sell them. They save you time when it comes to creating art for your business since you won't have to worry about designing from scratch. Templates can also help you save money in both design costs and helping your business get noticed.

If you're looking for an easy way to get started with the basics of online marketing, templates can give you a strong foundation. At Scorpion, we can help you find the perfect template for your business. You can use our services to get started with a website that looks professional and appeals to your target audience. We have a large library of free marketing plan templates that you can choose from, as well as custom solutions.