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Chiropractors

What Is Content Marketing For Chiropractors?

Content marketing is a great way for chiropractors to stand out to potential patients. Learn about the benefits it can have for your practice and how Scorpion can help.
Caitlyn Blair

What A Strong Content Marketing Strategy Can Do For Your Chiropractic Business

When reading about the latest developments in digital marketing, you might find that content marketing is all the rage. This is especially true for medical practices like chiropractors that offer specific services and are able to provide a wealth of information about their practices.

So what exactly is content marketing? In simple terms, content marketing is a strategy used to attract and engage an audience through relevant articles, videos, blogs, podcasts, and more.

According to a recent research study by Forrester, 71% of consumers begin their journeys with a search engine. This is why it makes so much sense for businesses to use content marketing to rank in search results and expand their reach. This includes chiropractors who can utilize the power of content marketing to appear in front of more potential patients and expand their client base.

If you are looking for a place to start within your practice’s digital marketing efforts, content marketing might be the right fit for you. It is a cost-effective way to build your chiropractic brand and to connect with a larger audience.

Here are some reasons why you need to include content marketing as part of your chiropractor marketing strategy!

  • Providing value to your patients and potential patients

In addition to using your content to help your chiropractic practice rank on Google, your patients can also use it to make more informed choices when it comes to their health. According to the CDC, more than 20% of adults in the U.S. experience chiropractic pain. On the other hand, only 12% of adults in the U.S. say they have seen a chiropractor in the last five years, according to a report from Palmer College of Chiropractic.

This goes to show that chiropractic care is often overlooked, and chiropractors have a great opportunity to reach those who might not realize they could benefit from their services. As professionals in the field of spinal anatomy and neuromusculoskeletal conditions, you know how important chiropractic care is to the overall health of an individual.

If you take steps to educate your current and potential patients by answering common questions about pain-related problems, you will be doing them a great favor. When it comes time for them to choose their next chiropractor, your efforts will likely be remembered.

  • Establishing your chiropractic practice as a thought leader in the industry

Quality content will help establish your chiropractic practice as a thought leader in the field with elevated credibility. It will also help you gain a level of recognition that sets you apart from your competition. Chiropractic patients have a lot of choices when it comes to picking a practice, and you might think they are making these choices on a whim.

However, this is very seldom the case. In the world of advertising, we know that impressions are everything. Your patient’s decision to choose your practice is typically made based on a positive impression that you made on them at some point in time. This means that if potential clients come across your content and remember that it was impactful for them in the past, they will be more drawn to your practice in the future.

  • Cross-promoting with other digital marketing strategies

Even if you have your social media pages up and running, you might be unsure what to post from one day to the next beyond basic information. This is where content marketing can truly be used to your advantage. Content marketing is a great way to grow in the area of social media marketing. If you are posting valuable content on your website or blog, you will have more ideas to work with on your social media pages.

More content will inevitably lead to higher engagement and over time, more social media followers. With time, you can work to convert these followers into new patients, which is the ultimate goal of a marketing strategy for just about any practice.

  • Ranking higher in search engines

Search engine optimization (SEO) is a digital marketing technique that improves the ranking of web pages in search results. This is helpful for chiropractors because the higher your website appears in search results, the more likely interested patients will be to come across your practice and contact you.

Content marketing and SEO are especially helpful tools for businesses that offer specific niches. For example, if you offer chiropractic adjustments or manual soft tissue therapy in your community, SEO can help you appear higher in search engines, like Google and Bing, to interested patients.

Through strategic content marketing, your practice can become one of the first chiropractic businesses seen when users search for phrases like “chiropractic adjustment near me”. Your SEO efforts will increase your online presence and expand your reach, which is why it is such a cornerstone of content marketing.


When it comes to content marketing for chiropractors, the team at Scorpion is equipped with the expertise and knowledge your practice needs. To learn more about the specific ways we can help you excel in content marketing, keep reading here. If you are ready to take your marketing efforts to the next level, reach out to us to learn how we can help.