Every business owner is looking for an edge over their competitors — at least, the smart ones are. In recent years, more and more home services companies are wising up to the fact that a smart digital marketing strategy can make or break their businesses. And with more competition comes a greater need for effectiveness and efficiency. It’s no longer enough to cover the basics of online marketing. To maximize your potential, you need to be taking advantage of every tool at your disposal. Software companies that promise to maximize your budget are all over the place, but how do you know which ones will work for you? In the second of our four-part webinar series on marketing essentials for home services businesses, we’ve assembled another panel of owners and experts from around the industry. Watch the recording now!