What A Strong Content Marketing Strategy Can Do For Your Veterinary Clinic
There is not a lot of information out there about digital marketing for veterinarians. When you research veterinary marketing strategies, you might notice that many veterinarians are being advised to take advantage of content marketing, and this is for good reason.
You might be wondering what content marketing is and why it is so beneficial for veterinarians. On a basic level, content marketing is a strategy used to attract and engage an audience through relevant articles, videos, blogs, podcasts, and more.
As a veterinary office, many of your potential patients will be finding you through a search engine, which is why content marketing can be such a powerful tool for your success. In fact, according to a recent research study by Forrester, 71% of consumers begin their journeys with a search engine. This is why so many businesses are using content marketing to rank in search engines and expand their reach, especially those who want to gain traction for a particular service.
If you are a veterinary clinic who has a good handle on the world of caring for animals, but need a bit of assistance when it comes to advocating for yourself, content marketing is a great place to start. It is a sensible way to build your veterinary brand and connect with more pet owners.
Here are some reasons why you need to include content marketing as part of your veterinary marketing strategy!
Helping pet owners care for their pets
Your content marketing efforts will not only help your practice, but it will also help your patients and potential patients who want to take the best possible care of their pets. According to the American Veterinary Medical Association, 27% of all pets in a given year are not being seen or examined by a veterinarian. Considering the fact that most medical professionals recommend taking dogs and cats to the vet at least once a year, this points to how many pet owners are uneducated about proper pet care.
Although this is not great news, it does provide a great opportunity to reach those who might not realize that their pet needs your services. As veterinary professionals, you know how important frequent checkups are for the health of a pet, and this is one of the many talking points you can use to educate your audience.
You will be doing your clients a great favor when you answer common questions about their pet’s health. When it comes to owning a pet, there is no handbook, and subjects that seem like common sense to you might be brand new territory for them. When they need to choose a veterinarian for their beloved pet, you will likely be at the top of their minds.
Showcasing your skills and abilities in the veterinary field
The more you post quality content that helps your audience become better pet owners, the more your abilities in the field will shine through. Showcasing your knowledge and abilities will help you stand out from the competition, who might not be taking the time to connect with their audience.
With the number of choices pet owners have for their veterinary care, you might think there is no way to set yourself apart, but this is not true. In the world of digital marketing, making a positive impression can make all the difference. If potential clients feel that your content made a positive impact on the health of their pet in the past, they will be more likely to choose your clinic in the future.
Cross-promoting with other digital marketing strategies
One common pitfall that many veterinarians struggle with is running out of ideas for social media content. Content marketing is a bit of a shortcut for veterinarians who want to have a consistent stream of social media content. With a simple content calendar and some planning, content marketing and social media marketing go hand-in-hand. If you post interesting and engaging content on your website or blog, you will have more that you can post on your social media pages as well.
When you have a greater range of quality content, this often leads to more social media followers and higher engagement from those followers. The goal is to convert these followers into clients and to provide quality content to benefit them, their pets, and ultimately, your business.
Ranking higher in search engines
Search engine optimization (SEO) is a digital marketing technique that improves the ranking of web pages in search results. It helps veterinarians because it helps their website appear higher in search results. When your website appears in front of more eyes, you will have a greater potential to attract new clients.
Content marketing and SEO are beneficial for businesses that offer specific services, and this includes veterinary clinics. For example, if you offer pet vaccines or pet fixing in your community, SEO can help you appear higher in search results, like Bing or Google, to interested clients.
You might not think that paid sponsorships are the only way to rank on these powerful search engines, but content marketing can actually go a long way in this area. By implementing strategic content marketing, your clinic can become one of the first veterinary clinics users see when they search for services like “pet spaying near me”. A successful content marketing plan that includes strategic SEO will elevate your online presence and expand your potential audience, which is why it is such an important part of content marketing.
When it comes to content marketing for veterinarians, the team at Scorpion is equipped with the tools your clinic needs. To learn more about the ways we can help you with content marketing, keep reading here. If you are ready to grow your digital marketing efforts, reach out to us to learn how we can help.