Using social media well can distinguish your family law firm from your competitors. It makes your firm visible and relevant to potential clients' issues. However, you might wonder where to start. You need to look professional but approachable. Your family law social media should grab their attention and drive further action. This translates into higher client retention and revenue for your law firm.
Finding this balance can be difficult without a bit of help, but these five social media tips for family law lawyers can get you on track to handle your social media effectively.
What Social Media Channels Should You Be On?
Your family law firm should engage potential clients on multiple social media platforms. Your client base uses different services based on their age, their preferences, or simply what they are used to. Common social media platforms family law lawyers use include:
By utilizing multiple social media sites, you help your firm reach more potential clients.
Tips for Using Social Media for Family Law Attorneys
These five tips can help create an engaging and effective social media strategy for your family law practice.
1. Know the Rules in Your Jurisdiction
Every state has different rules about social media and advertising for the legal profession. Ensure that your posts and overall social media strategy conform to these rules. Understand your ethical obligations regarding promises or using words like "expert" or "specialized" to describe your services.
An effective digital advertising company can help you with this process as well. Managing your posts through a professional law firm marketing company can make sure you're putting compelling and appropriate content.
2. Find Out What Social Media Your Client Base Uses
Take some time to determine where your potential clients already are. Certain social media sites may be more prevalent in certain areas or age groups, or regarding other factors that could be relevant to your law firm. For family law attorneys, your clients span the entire age spectrum. A broad social media strategy may be especially effective for your law firm.
You will also want to pick a social media site you are comfortable with if doing it on your own. If you want to reach a broad audience on social media, you should consider using a digital marketing company with knowledge and expertise in handling social media presence for family law firms. This takes out the guesswork and lets you focus on your clients instead.
3. Tailor Your Posts to Your Audience
Family law encompasses a range of legal issues, but you want your potential clients to know what you do. Your posts should highlight your services and reach out to the clients you want to hire. You should avoid generic posts about being an attorney if you want to attract family law clients. You should also reference specific services in different posts that can grab a potential client's attention.
For example, you might want to avoid a generic post that says, "At the Greenacre Law Firm, we represent clients just like you. #Attorney". Instead, your post should be clear about what you do. A short example could be, "At the Greenacre Law Firm, we handle your divorce with compassion and care. Let our experienced family law attorneys work for you. #DivorceAttorney".
Make your posts appealing with pictures, news, or other interesting details to attract family law clients. Your posts can range in length from the short example above to a couple of paragraphs with a link to your website.
4. Include Your Social Media Sites on Business Cards and Your Website
Make sure people know about your social media presence. Some clients may find you directly from your website or a business card. Include your social media sites on your business cards and your website so that clients can follow you on social media. More followers and traffic translate to higher client contacts.
Satisfied clients who continue to follow your social media also attract other potential clients. They can leave posts, reviews, and more to help drive business for your family law firm. This also lets you continue to share news, offer continuing legal services, and keep in touch with regular clients.
5. Build Good SEO Content
Search engine optimization (SEO) is the process of improving your social media posts to increase their visibility in search engines like Google, Microsoft Bing, and others. Choosing the right keyword, creating rich content, and success tracking all contribute to more success online.
Learning good SEO practices on your own can seem like a daunting task. You have enough to deal with handling your practice and representing your clients. Legal marketing professionals make SEO work for your needs. The SEO landscape continually evolves, and it is easier to let a professional keep up with these changes. Your family law social media strategy then stays relevant and effective.
Family Law Social Media Strategy
Your social media strategy should build your brand and outreach at every step. In deciding what your social media strategy should be, consider the following:
- What types of cases do you want to attract?
- What are your higher-value cases?
- What social media practices have worked or not worked in the past?
- Will you get an adequate return on investment if you handle the social media strategy yourself?
Your social media strategy should also employ SEO and other key legal marketing strategies. Social media should work seamlessly with your other marketing. You may even want to use paid social media marketing to help drive more views by potential clients, encouraging traffic to your firm's website.
Let Scorpion Legal Help With Your Family Law Social Media
Family law lawyers are busy people. Competition is fierce, and you need a social media strategy that sets you above the rest. With Scorpion Legal, you will get the marketing campaign and social media strategies that work best for you. We can handle your posts, branding, SEO content, and so much more so you can focus on your clients.
We employ our social media and marketing expertise to increase client engagement and retention for your family law firm. Contact us today to learn how we can help.