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A Guide to Integrations for Home Services and How to Improve Your Technology

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Home Services

Scorpion’s integration services are designed to help you consolidate your data and information into one easy-to-use platform. Our integration technology connects multiple platforms and unites them under one system, allowing for efficient decision-making. Plus, it gives you the insights you need to grow your home services business and succeed.

Without integrated marketing solutions, your strategies would feel a bit all over the place. Most businesses use a variety of different tools, including third-party applications, to manage customers and product marketing.

Working with Scorpion means it’s much easier to access different areas of your marketing strategy across platforms. With our integration system, all of your data will flow into the right spot. This means that your existing systems will combine with Scorpion’s marketing platforms, so you won’t need to worry about Scorpion’s compatibility with other marketing systems.

A lot of businesses don’t consider marketing and technology integration a priority. However, this could be causing you to lose out on customers. By integrating your marketing and technology needs for your home services business, Scorpion helps you:

  • Streamline processes
  • Increase efficiency
  • Reduce errors

Because each marketing strategy looks different for every home services business, your integrations will look a little different too. One way this could work is by integrating your customer relationship management (CRM) system with an invoice management system. This enables you to provide seamless customer services through every step of their journey, from the moment they discover your business to the time it takes them to purchase your services.

How to step up your technology in your home services business

Before you can fully integrate your technology platforms, we need to make sure the right platforms are going to be utilized. We will take a look at what platforms you are currently using and which ones could best meet your needs.

If you’re not sure whether your technology platforms are up to date, here are some questions you should ask yourself:

  • Are you keeping track of your communications (call volume, phone records, and contact form submissions)?

In this day and age, every phone call that is not recorded could mean lost business. Even if the communication doesn’t turn into a customer immediately, it is important to keep track of this data. Doing so means you’ll be able to see which ads are most effective at driving traffic to your business. This will help you capture leads, recover lost leads, increase conversion rates, and book more appointments. Scorpion’s lead management service will help you keep track of all of these communications in one central place.

  • How much web traffic are you getting?

There is a lot we can do to increase your web traffic, like optimizing your content with keywords, creating targeted landing pages, elevating your design, and using digital ads. If you aren’t sure how much traffic you are getting or you aren’t sure which areas of your website need improvement, our team can help. Not only will we get your website in the place it needs to be, but we will set up a dashboard that lets you keep track of all of this data: your ranking, lead flow, ROI, and more.

  • Are your social media pages active?

You might think that home services businesses don’t need social media accounts, but the truth is that social media is more important than ever for almost every business. More and more young adults are entering the market for home services, and it is important to meet them where they are. Your social media pages should highlight the type of services you provide, the promotions you offer, and other information about your services. Plus, with Scorpion, you will be able to build all of your social channels into one simple platform that lets you run ads, upload content, respond to comments, and keep leads flowing in – just one more way we help you integrate your marketing technology.

Between your CRM, your email marketing, social media marketing, and other platforms, we can help you collect and analyze all of your data so not a single important piece of information is missed. When you work with Scorpion, you can rest assured that your technology is staying up to speed, so you can focus on running your best business. Don’t hesitate to reach out to us.

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