In the crowded world of personal injury law, visibility matters. A strong reputation and past case results help, but if potential clients don’t know you exist, your firm misses out on cases you could be winning. That’s why marketing is more than just an add-on; it’s essential. The real question is: how do you know if your personal injury law firm marketing is actually working?
At Scorpion, we’ve worked alongside personal injury firms for decades. We provide tools that show you exactly where your marketing dollars go—and what they bring back. It’s not about guesswork. It’s about clear data that reveals how your firm is growing.
The Key Signs That Your Marketing Is Working
Here’s how to know if your personal injury law firm marketing is on the right track:
1. You’re Getting Steady, Quality Leads
Leads are the lifeblood of your firm. A steady stream of inquiries shows your marketing is reaching the right people. But it’s not just about volume—you need potential clients who are actively seeking legal help. With the right strategy, you’ll not only attract more leads but also connect with the ones who are most likely to hire you.
We track how many leads you’re getting and where they’re coming from—whether it’s your website, ads, or other outreach efforts. This helps you understand what’s resonating with your audience.
2. You Know Your Cost per Lead (CPL)
If you’re spending money to get new clients, you should know how much each lead costs you. Tracking CPL gives you a clearer picture of which efforts bring the most value. Some campaigns may cost more but bring in high-value cases. Others might look cheap but produce few results. We break it down so you can invest your time and money wisely.
3. You Can See Your Return
What’s the return on what you’re spending? Your marketing should bring in more revenue than it costs. It’s a simple equation, but one that requires real numbers to calculate. With our help, you can compare your marketing spend to your actual client revenue and make decisions based on facts, not assumptions.
4. You’re Converting Leads into Clients
Getting leads is step one. Converting them into signed cases is what really matters. We help you track how many inquiries become actual clients so you can measure the true impact of your marketing efforts.
What Kinds of Leads Should You Be Getting?
Understanding the types of leads coming in helps you tailor your approach. Here are the three main categories we focus on:
Information-Qualified Leads (IQLs)
These leads are early in their journey. They’ve exchanged their contact info for helpful resources—maybe they downloaded a guide or filled out a form on your site. They’re not ready to hire yet, but they’re interested and doing their homework.
To move IQLs forward, your content should answer their questions and build trust. Educational blog posts, case studies, and clear explanations of your services can help guide them along.
Marketing-Qualified Leads (MQLs)
MQLs are more engaged. They’ve interacted with your site, clicked on your emails, or filled out a contact form. They’re actively looking for a lawyer and are closer to making a decision.
We help you track this engagement through a scoring system, so you know who’s just browsing and who’s ready to talk.
Sales-Qualified Leads (SQLs)
These leads are ready to hire. They’ve asked specific questions, like how fees work or what kinds of cases you handle. They’ve taken the time to reach out, and they’re looking for a firm like yours.
Whether your “sales team” is just you or a dedicated staff member, these are the contacts you want to prioritize.
Questions to Ask Yourself
To figure out if your marketing is working, ask yourself:
- Am I getting consistent leads?
- Are those leads turning into clients?
- What’s my cost per lead—and is it worth it?
- Which strategies are driving results?
The answers to these questions give you a clearer picture of where your firm stands, and where it can go next.
We Help You Track What Matters
At Scorpion, we don’t leave you guessing. We help you track performance in real time, so you can see what’s working and make smart decisions based on data. We understand the legal industry, and we know how to create marketing plans that align with your goals, your location, and the clients you want to reach.
Want to know if your personal injury law firm marketing is working? Let’s take a look together. Contact Scorpion today to start seeing the full picture—and making every dollar count.
