If you own a plumbing business and you’re already investing in digital marketing—but not seeing the returns you expected—video might be the missing piece.
Video helps you stand out in a crowded market, earn trust faster, and show potential customers why you’re the right choice. And you don’t need a big budget or studio team to start seeing results. All you need is a clear strategy and the right tools to connect with homeowners and convert views into booked jobs.
Here are 10 effective video ideas that plumbing companies can use to drive leads, earn trust, and grow revenue.
1. Introduce Your Team
People want to hire someone they trust. A simple "Meet Our Team" video introduces your plumbers, office staff, and leadership in a way that’s relatable and human. Highlight your team’s experience, values, and commitment to service. It’s not about being flashy—it’s about helping customers feel confident in who’s coming into their home.
Scorpion Tip: Add your team video to your homepage or service pages to increase engagement and time on site.
2. Show Before and After Results
A well-shot transformation video does more than show off your work—it proves your skill. Capture the full scope of a job: from leak disasters to post-repair relief. These videos are powerful proof for homeowners who need help but don’t know who to trust.
Scorpion Tip: Use time-lapse clips on social or include visuals in ads to drive better performance.
3. Share Quick Plumbing Tips
Not every job needs a plumber—but every helpful tip builds trust. A short video on how to shut off your water main or avoid clogs positions your business as helpful and trustworthy. When that viewer needs real help? You’re the first call they make.
Scorpion Tip: Post these on Instagram, Facebook, or embed them in blog posts for ongoing SEO value.
4. Capture Real Customer Testimonials
People trust people. A 60-second video of a satisfied customer saying how you fixed their emergency at midnight—or how your tech was courteous and clean—goes further than pages of copy. It builds instant credibility.
Scorpion Tip: Pair testimonial videos with paid ads for high-converting campaigns.
5. Take People Behind the Scenes
Let customers see the care and effort that goes into your daily work. Show how your team prepares for jobs, maintains equipment, or trains on new techniques. This kind of transparency builds confidence and makes your business feel more personal.
6. Offer DIY Maintenance & Safety Tips
Create videos that walk customers through simple, safe DIY tasks—like checking for leaks or preventing pipe freezes. You’re not giving away business—you’re building goodwill and proving that you know your stuff.
7. Host Educational Webinars or Video Q&As
Hosting a short live video or recorded webinar on seasonal topics—like how to prep your plumbing for winter—helps position your company as an expert resource. You don’t need a formal presentation. Just clear advice from a trustworthy voice.
Scorpion Tip: Use clips from these sessions across social, YouTube, and email campaigns.
8. Highlight Community Involvement
If you sponsor local sports teams, participate in neighborhood cleanups, or donate services—show it. Community videos reinforce that you’re not just a service provider—you’re a part of the community.
9. Answer Your Most-Asked Questions
Turn your FAQ page into a series of short, helpful videos. These can include “How fast can you get here?” or “Do you charge by the hour?” Clear, concise answers help pre-qualify leads and save time for your team.
10. Emphasize Your Emergency Response Services
When someone’s dealing with a burst pipe, they need immediate help. A video that shows how quickly and professionally your team handles emergencies builds trust and drives conversions—especially from mobile traffic.
Scorpion Tip: Pin this video on your homepage and Google Business Profile to capture urgent leads.
Get More Out of Your Digital Marketing Investment
You don’t need to implement all ten ideas right away. Start with one or two that fit your business and customer needs. But make sure you’re not just creating content for content’s sake—make it part of a strategy designed to drive real results.
That’s what Scorpion does.
With RevenueMAX, you get a complete digital marketing system that turns views into leads, leads into booked jobs, and jobs into revenue you can track. From video to SEO to AI chat, we help you attract the right customers, convert them faster, and measure what’s working every step of the way.
Want to see how video can fuel your growth? Book a free consultation with Scorpion today.
