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Our Approach

A Single Solution to
Empower Your Brand

Scorpion empowers franchisors with complete brand strategy, marketing, technology, and franchisee support—all in one place.

How We Work

The Scorpion Franchise Solution

Our solution includes the team, technology, and expertise to grow your brand, add new locations, partner with franchisees, and reach your goals.

  • Brand Strategy Our internal team of strategists and creatives focus on establishing or clarifying your brand through consumer research, user-centered design, and custom brand strategy.
  • Website & Technology Bring your brand to life with a high-visibility, high-conversion website powered by proprietary technology. Monitor franchisee performance with an award-winning, multi-location dashboard that provides real-time analytics and complete transparency.
  • Support & Strategy Your own team of marketing experts will help you stay on top of digital trends, consult on marketing strategy, and support you and your franchisees with all your digital marketing needs.
  • Scorpion ONE Improve digital advertising effectiveness with a system that scales brand-consistent ads across your franchisee network and automatically deploys them on the most effective and efficient advertising channels.
  • Our Mission

    We are dedicated to building a better way – with tireless determination, genuine care, and innovation living at the core of everything we do.

  • Recognition

    We are proud to have been twice awarded the Google Customer Satisfaction Champion and Technology Innovator of the Year.

  • Expertise

    We are a dedicated team of experts across sales, development, and marketing trained in your industry, supporting businesses like yours.

  • Tech & Innovation

    We have industry-leading technology and analytics dashboard that successfully powers hundreds of franchise websites and campaigns.

Before Scorpion

Your Brand Deserves More. Scorpion Delivers.

  • Before Scorpion
    “We were spending all of our money on PPC, and it was expensive.” Michael Lohman Go Mini's
    With Scorpion
    “Now, with Scorpion, we diversify our digital advertising, which helps us to be smarter about how we’re spending our marketing dollars.” Michael Lohman Go Mini's
  • Before Scorpion
    “Before Scorpion, our marketing company was transactional, not consultative.” Paul Linenberg Gotcha Covered
    With Scorpion
    “By understanding who we are and what are our goals are, Scorpion helped us launch a beautiful, new website that reflects—and evolves—our brand.” Paul Linenberg Gotcha Covered
  • Before Scorpion
    “Before Scorpion, our old site wasn't built the right way, and we needed a new partner.” Mike Cavanaugh Engineering for Kids
    With Scorpion
    “Scorpion has helped win a lot of hesitant franchisees over with a great platform, a great website, great customer service, and great results.” Mike Cavanaugh Engineering for Kids
  • Before Scorpion
    “Before Scorpion, I was starting to feel the pressure from not generating enough calls.” Bill Burns 1-800 WATER DAMAGE
    With Scorpion
    “Then, I signed with Scorpion and the calls finally started coming. It was like a light bulb turned on in my head and I thought, ‘This is it—this is the secret!” Bill Burns 1-800 WATER DAMAGE
How It Works
Step 1

You Want Your Brand to Reach Its Full Potential. Research & Strategy Take It There.

Scorpion offers optional brand strategy and research services to clarify and amplify your brand, so you reach more of your targeted audience and stand apart from the competition. It's not just creating a logo or talking about features. It is discovering that sweet spot, that intersection of strategy, inspiration, and delivery, where your brand can thrive among its competitors.
Step 2

Beautiful, Conversion-Friendly Web Design. Like You’ve Never Seen Before.

Work with a team of designers who focus solely on the franchise industry. We're pros at creating websites that are aesthetically pleasing, communicate your unique brand and messaging, and utilize the latest in localization technology—all adding up to more customers and higher conversion rates.
Step 3

Real Results. Real Time. Really.

Always know what’s going on with your website and your leads, in real time. You'll benefit from constant reporting—separated by location or in roll-up reports—and hands-on management, by a team exclusively focused on franchises and their unique needs.

Marketing Solutions. That Finally Work.

Effectively consolidate your branding and marketing efforts. We offer all the solutions you need, in one place.

Branding Services

  • Brand Positioning
    When a brand has a good story to tell, they’re positioned for success. Our brand strategy services fuse research insights and creative strategies to clarify or establish the character and tone of a brand, which drives relevance, differentiation, and loyalty. Learn More
  • Market Research
    Stay on top of market changes and trends with customized, in-depth market research—and your brand will be right where it needs to be to attract and retain customers. Learn More
  • Visual Identity
    Develop and maintain a brand identity that’s appealing, coherent, and effective. With an attractive and consistent visual identity, consumers will know they can trust your brand. Learn More
  • Brand Engagement Strategies

    Getting consumers to engage with your brand is crucial for brand recognition, loyalty, and longevity. Combine creativity and strategy to maximize your brand’s impact.

Website & Technical Solutions

  • Design & Development
    Impress new and existing visitors with a localized website that’s scalable across your franchise locations and built for being discovered online by local consumers. Learn More
  • Content Development
    Draw more business for your brand through informative, persuasive, and optimized content for your website and campaigns.
  • Search Engine Optimization (SEO)
    Keep your brand and your locations visible and relevant by maintaining rankings on popular search engines like Google and Bing, to help franchisees reach local customers who need your product. Learn More
  • UX Design & Testing
    Understand and address your website visitors’ needs, align your business strategy to user preferences early on, and ultimately guide your business to a more effective online experience.
  • Live Chat Services
    Nothing compares to talking to a real person about your needs. Live chat services connect your site visitors with someone who can help, leading to higher conversions and more effective campaigns.
  • Location Management System
    Manage territories, zip codes, and lead routing with our powerful location management system that also has a beautiful and intuitive user front end, so website visitors can easily find their location.
  • Individual Location Reporting & Roll Up Reporting
    Easily monitor franchisee performance with our powerful marketing dashboard, which allows franchisors to access roll-up reporting of all locations, locations within set parameters, or individual locations.
  • Customizable Location Pages
    Give your franchisees the flexibility to easily update images, calls to action, events, photos, and more, from corporate approved content and imagery that allows for brand consistency without the need to submit a tech task or learn a new CMS platform.
  • CRM & Technical Integrations
    Seamlessly integrate with your current CRM and workflow, creating further transparency and reporting within the Scorpion dashboard, empowering you to make stronger business decisions.
  • Website Systems Designed for Franchises
    Maintain oversight and quality control while meeting each location’s needs with website systems designed with the franchise business model in mind. This includes photo galleries, events systems, services systems, and more.

Account Management

  • Digital & Strategic Planning
    Stay on budget and on track with comprehensive digital and strategic planning, designed to deliver the best results based on your spending and needs.
  • Reporting & Analytics
    Real-time analytics and detailed reporting, all included in our easy-to-use dashboard, help you get the best return on investment at both the enterprise and franchise level.
  • Online Reputation Monitoring
    Use our proprietary monitoring technology to listen to what customers are saying, champion your best supporters, and convert your toughest critics—all to strengthen your brand.
  • Online Listing Monitoring
    Ensure your franchise locations can be found consistently on directory listings like Google My Business and Yelp. We monitor critical online listings to make sure everything is correct.
  • Multi-Unit Marketing Dashboard
    Manage your franchisee’s marketing efforts efficiently with our multi-location dashboard that provides insightful analytics and complete transparency to individual location performance.
  • Franchisor & Franchisee Support
    Gain time back in your day with a team of experts who can help you strategize and support the digital marketing needs of you and your franchisees.

Digital Marketing

  • Search Advertising (PPC & Maps)
    Get in front of the very customers who need your services through pay-per-click (PPC) and map advertising to support your franchisees and grow your brand. Learn More
  • Display & Remarketing Advertising
    Increase brand recognition and get more customers through remarketing and display advertising, which repeatedly put your brand in front of your target audience. Learn More
  • Video Marketing & Advertising
    Meaningful and informative videos engage customers and give a very human face to your business. Our award-winning video team creates quality videos that represent your brand.
  • Content Marketing
    Content marketing makes your brand’s voice heard, engages customers, and helps you increase your reach through native and social media advertising.
  • Social Media Marketing & Advertising
    Get your brand in front of customers where they browse most so they recognize your product and services when they need you.
  • Email & Directory Advertising
    Take your brand even further with email and directory advertising, which offer a less expensive but effective way of bringing customers to your franchisees.
Our Promise

The Scorpion Promise

  • Superior Service Your happiness and satisfaction are our top priorities. We strive to treat every client like they are our only client.
  • Expertise In Your Field With Scorpion, you will be paired with a group of marketing experts who know the franchise industry inside and out.
  • A Step Ahead From current events in your area to breakthroughs in your field, we stay in-the-know on what's going on to increase the effectiveness of your marketing.
  • A World-Class Experience Through a combination of innovation, results, efficiency, and care, you get to experience working with a digital marketing partner in a way you never have before.

You Have a Vision for Your Brand. Let's Bring It to Life. 

Contact Us