We all know that feeling—the glow that comes with the beginning stages of a relationship when everything seems to be perfect. The relationship is fresh and exciting, and anything seems possible—and then reality starts to sink in. You start seeing your partner’s true colors.
We’re not just talking about romance… it happens in the marketing world as well. A marketing provider comes in with a too-good-to-pass-up pitch and starts promising the world for your franchise. You hire the company and think you’re in love—that is, until the relationship changes and your franchise is just left with a bunch of broken promises and lost business opportunities. Here’s a tip: as soon as you start seeing the relationship go downhill, it’s time to get out, and quick!
Here are a few signs that it’s time to break up with your current marketing company:
The passion is gone.
Many marketing companies will make you feel special in the beginning, only to neglect you down the road. You begin to hear from them less and less, and you wonder if you’re even a priority to them anymore. If your marketing company stops giving your franchise the attention it deserves, it’s time to find another one that will. Find a marketing partner who is attentive to your needs and is just as committed to growing your franchise as you are!
They take more than they give.
Is your marketing company impossible to reach except for when they’re trying to collect payment or get you to upgrade your services? Are you paying them each month and not seeing any real results? If so, you may be pouring more into the relationship than you’re getting out of it.
Whenever you work with a marketing company, you need to evaluate 1) the quality of service you are receiving (do they make you feel like you’re one of their most important clients?), and 2) the amount of business your campaigns are generating. Look at the hard numbers and see if the new revenue you are getting from your marketing campaigns actually outweighs the costs. Are you generating enough return on investment (ROI), or are your marketing dollars just going down the drain? If the numbers don’t add up, it’s time to move on.
Not every Internet marketing company plays by the rules. Some are only able to get your website high rankings in search results because they use “black hat” SEO tactics. These are search engine optimization tactics that are designed to fool search engines such as Google and cheat the system. A few examples of black hat techniques include keyword stuffing (loading pages with keywords just to get ranking), hidden text or links on web pages, misleading redirects, link schemes, and more. These are not only SEO taboo, but they also provide absolutely no value to users and can actually drive them away.
Marketers who use these tactics can get high rankings for a little while, but they usually get caught in the end. It doesn’t take long for search engines to catch on to these schemes, which can result in penalties for your websites and lower ranking in search engines (decreased online visibility).
You’re not your best self when you’re with them.
Could you be getting more business for your franchisees than you already are? Are you settling for okay or good when your franchise could be doing great? One thing that many marketing companies do is promise to deliver a ton of leads from the Internet, but they’re not quality leads. Instead, they’re weak leads from people looking for the wrong types of services, or services in the wrong geographic areas. The right marketing partner will take the time to figure out what types of customers you are seeking and use highly targeted campaigns to deliver higher-converting leads. This, in turn, will help you generate more business and become a stronger franchise.
Just because you break up with one marketing company doesn’t mean there’s not another one out there for you. It’s just a matter of finding the right partner who will truly work alongside your franchise.
Don’t settle. If you’re looking for the real deal, Scorpion is it.
Here at Scorpion, we don’t see ourselves as just third-party vendors, and neither should you. Instead, we work closely with you, acting as a part of your franchise’s team to help you reach your goals for business growth. Your goals become our goals. And we don’t let our relationships with our clients fizzle out. When you partner with us, we provide you with unrivaled service and support from beginning to end.
Contact us today so we can tell you why we’re the right match for your franchise!
About the Author
Sami Greenland is a Senior Internet Marketing Manager at Scorpion. In this role, she works closely with Scorpion’s franchise clients to help them attract high-quality leads from the Internet. She is passionate about providing her clients with personalized and responsive service and helping them reach, and even surpass, their business goals.
Sami is Google AdWords-certified, Bing Ads-certified, and a graduate of Pepperdine University. Outside of work, she enjoys playing and watching sports. Sami plays soccer and rugby, and she roots for the 49ers, Kings, Lakers, and Dodgers.