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Engineering For Kids is an education franchise based in Fredericksburg, Virginia dedicated to helping kids have fun in an educational way. After struggling to maintain and upkeep their franchise website, the team at Engineering For Kids decided it was time to make a change for the long-term health of the brand.

  • Main Practice Area Education
  • Challenge Establishing consistency across all franchisees
  • Location Fredericksburg, VA
3 mobile phones with engineering for kids' website

The Challenge

“Let’s keep this in house.”

When it comes to the construction and maintenance of digital resources, those are the famous words of key decision makers in franchises across America—just ask Mike Cavanaugh, Vice President of Operations at Engineering For Kids, a franchise that helps more 350,000 children have fun in an educational way.

Engineering For Kids contracted with a web development company to build a new website—a logical move, given the franchise lacked the necessary resources and expertise internally.

But once the website was up and running, Mike also watched Engineering For Kids bring things “in house” by accepting responsibility for maintenance and upkeep of the site, and before long, unforeseen limitations to the plan started to emerge...

“In less than two years, we had to spend over $26,000 on website repairs—that’s when we started to realize our old site wasn’t built the right way, and we’d need a new partner for the future.”

  • Mike Cavanaugh, Vice President of Operations

The Solution 
An award-winning history of helping franchises.

“We wanted a vendor who’d not only proven themselves in website development and management, but also in marketing, so they could help us with all three long term.”

  • Mike Cavanaugh, Vice President of Operations

An image of an Ipad with engineering for kids' website

A website platform that franchisees could buy in to

“Scorpion has helped win a lot of hesitant franchisees over with a great platform, a great website, great customer service, and great results. From project management to live support, they’ve done a great job dealing directly with franchisees—the countless webinars and 1-on-1 calls have helped our franchisees understand that Scorpion is more than a website design company...it's a marketing company with an incredible technology platform.”

  • Mike Cavanaugh, Vice President of Operations

Image of the locations for engineering for kids

Unmatched customer service and expedient franchise support

“There have been ZERO moments of confusion or any lack of clarity in the first six months of our relationship. Every question I have is answered in 30 minutes with an email or a phone call...if anything, Scorpion waits for me, not the other way around."  

- Mike Cavanaugh, Vice President of Operations

The Outcome

  • Average page ranking 1 to 2
  • # of leads received in the first 6 months 14,000
  • # of minutes mike has to wait for a reply from scorpion 30

Since taking over as the Vice President of Operations for Engineering For Kids in 2014, Mike Cavanaugh’s expectations for what a website should do have evolved.

But we’ll let Mike tell you more in his own words...

Hear from Mike Cavanaugh

"Our partnership with Scorpion has been solid from the start, and this feels like something we should have done years ago. Their website, their technology, and their digital marketing expertise have already strengthened our brand, and will continue to strengthen our brand into the future...we’re settling in for the long haul."

Mike Cavanaugh Vice President of Operations, Engineering for Kids
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