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When a former grocery store checker invested in a 1-800 WATER DAMAGE franchise to create a better life for his family of five, he never imagined his business would come to a stand-still and put his financial future at risk. But then he discovered the secret to success, and it all had to do with how he was marketing his franchise...

  • Franchise Industry: Water Restoration
  • Challenge: Getting more calls from potential customers
  • Location: Rancho Cordova, CA

The Challenge

Bill Burns spent years working as a grocery checker for a Safeway in Northern California to support his wife and children. But as his family grew, so did his expenses. And as those expenses increased, Bill quickly realized his Safeway salary couldn’t support a family of five.

Knowing he needed to create a better future for himself and his family, Bill looked to make a career change.

After carefully weighing the options available to him, Bill picked up the phone and called 1-800 WATER DAMAGE to ask about becoming a franchisee.

Despite knowing nothing about the water restoration industry, Bill found himself working as a managing operator of his own 1-800 WATER DAMAGE franchise in just a few weeks. He invested in equipment, put together a great team of employees, and immediately started promoting his business to the community.

But then Bill hit a snag.

The phone wasn’t ringing, and the lack of calls and jobs was putting his new franchise (and his young family) in jeopardy.

Desperate to get the phone ringing off the hook, Bill decided to roll the dice and enlist the help of 1-800 WATER DAMAGE’s preferred digital marketing agency.

“I was definitely starting to feel the pressure from not generating enough calls. By the sixth month, I was asking God what was going on. By the ninth month, I had a more serious heart-to-heart with God, asking if I led my family down a dead-end street. I knew doors opened for a reason, but I had no idea how this was going to pan out.”

—Bill Burns, Owner, 1-800 WATER DAMAGE of NE Sacramento-Folsom

The Solution

Launching pay-per-click (PPC) ads that targeted the right jobs at the right time.

“Before, I would be out with my family on a Friday night and that’s when my phone would ring. My heart would sink because I knew I had no choice but to take the call. But now, we’re finally in a place where we can pick and choose the jobs we want to handle.”

—Bill Burns, Owner, 1-800 WATER DAMAGE of NE Sacramento-Folsom

Leveraging advanced ad targeting to maximize on investment.

“I see my ad targeting as sitting at the roulette table, moving my chips around. I’m looking at a whole slew of data—competitor reviews, keywords, the best times to run ads, my past ROI—and using that information to place my bets with the hopes of winning the jackpot...and I usually do.”

—Bill Burns, Owner, 1-800 WATER DAMAGE of NE Sacramento-Folsom

Using an online dashboard to listen in on calls and deliver better service.

“I never get back to a potential client without listening to their initial call first because it’s important to understand their frame of mind. Due to the nature of our business, people are usually emotional or stressed out when they reach out to us. Listening to their calls gives me insights I would never be able to capture by just looking over notes.” 
—Bill Burns, Owner, 1-800 WATER DAMAGE of NE Sacramento-Folsom

The Outcome

  • Highest-rated local restoration business on Google #1
  • Average calls per month, compared to 2–3 previously 16
  • Revenue in first 2 months of 2019 $95,000
  • Monthly ROI from digital marketing 15-20X

Bill says it took time to find the right rhythm for his advertising campaign, but once he did, it was as if someone turned on the faucet and the calls just started flowing in. More calls led to more jobs and revenue, which meant more stability for his techs and his family.

With his newfound success, Bill is now able to take the next step in his journey with 1-800 WATER DAMAGE—he’s finally taking full ownership of his franchise rather than just serving as an operating manager.

And he says this never would have happened without his trusted marketing partner...


Hear from Bill Burns

"I remember when the calls finally started coming in. It was like a light bulb turned on in my head and I thought, ‘This is it—this is the secret!’ And we’ve been getting a consistent flow of calls ever since. The only reason I’m able to transition to full ownership of my franchise is because I have confidence the money I’m spending on my marketing is going to turn a profit. We never would have arrived where we are today without Scorpion."

Bill Burns Owner, 1-800 WATER DAMAGE of NE Sacramento-Folsom
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