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How to Work with Your Franchise Marketing Company Posted by Jordan Wilson | 10.16.15 4:33pm

You Have A Marketing Team, Now What?

You’ve taken the plunge and hired a marketing team. You’ve chatted with the team about your goals; told them about the history of your business; you’ve even taken the time to learn a few things about blogging and social media. And you’re ready for the calls to start coming in from your online campaign. Your work is done, right?

Not quite. Your marketing team is doing the heavy lifting. They’re developing a killer website and blog. They’ve created a social media marketing strategy and they’re using analytics to measure results. But, in order to maximize these tools, you need to get in there and be a part of the team.

Your Role

No one knows your business better than you do. You know it from the ground up, and you know your customers, too. This is why it’s important to communicate with your marketing team on a regular basis – you need to make sure they understand your business and your customers like you do.

Consistent communication will also ensure you’re in the know about the marketing strategies being implemented on behalf of your business. Sit down with your team and give them as much to work with as possible. The more they know, the more successful your marketing campaign will be.

Just some of the many questions to consider:

Getting the Most Out Of Your Blog

Many business owners don't have time to blog. We get it. You’re busy running your business. However, a successful blog is an opportunity to gain customers and build relationships with existing ones. When someone comes to your website looking for information about your company, you want them to stay on your site and you want them to take some kind of action.

Making sure your blog offers valuable information is one of the best ways to attract and maintain customers. Let your marketing agency know what kind of information is most relevant and valuable to your customers so blogs can be created about these topics. Blog posts that answer frequently asked questions are popular. Posts that highlight new industry developments and introduce new products and services are also good.

Aside from giving this input on blog post content, another important aspect of a blog is interaction. You should visit your company blog daily to stay on top of blog comments. This is where customers may ask questions or leave remarks about their experiences with your products or services. You should be available to answer these as soon as possible.

Getting Social On Social Media

Social media is another area where your presence is needed. While your team can do much of the legwork, it’s still important for you to monitor and contribute to social media. Respond to comments, introduce yourself and your employees, and put your brand and personality out there.

Investing some time into your marketing campaign and communicating with your team is important if you want to see real results. It takes time, but with your input things will move along much faster. Think of time spent on marketing activities as an investment in your company's future.

For more tips and tricks on social media techniques, download our free guide.


About the Author
Jordan Wilson is the Senior VP of National Brands at Scorpion. For nearly a decade, he has worked with businesses of all sizes, from Fortune 500 companies to franchises at the local level. Professionally and personally, Jordan fosters the relationships he develops with his clients, always striving to exceed their goals and expectations. Jordan graduated from the University of Mobile where he played college soccer and won the National Championship in 2002. He is an avid traveler, and he loves a good Irish Pub, LSU Football, and spending time with his family.