Yelp Advertising Is Back at Scorpion. Here's What It Means for Your Business.

Scorpion and Yelp have partnered to bring Yelp into the Scorpion platform as an advertising channel. Scorpion can launch, manage, and measure Yelp campaigns alongside Google, your website, and every other advertising channel run through your marketing strategy. Every Yelp lead lands in the same inbox as your other leads and gets answered right away. Reporting rolls up at the campaign level, so you clearly see where your Yelp leads come from and, if you're integrated with your CRM, what Yelp drives in revenue.

Why Yelp, and Why Now

Yelp is one of the most popular channels people use when researching who to hire. According to Yelp, 83% of people hire a business they found on Yelp. Someone comparing plumbers or looking for a firm to call is already close to a decision, which is why the channel has paid off for local businesses. Advertising on Yelp means showing up at the moment a choice is being made.

One Platform, One Team, One Inbox

Every Yelp lead, Request a Quote form, or phone call flows into the Scorpion platform alongside your other leads. Scorpion's autoresponder replies the moment a customer reaches out, so a lead never sits waiting while you're on a job or with a client. If you're on Scorpion Convert, the Messaging Assistant takes it from there, following up and nurturing the lead after that first reply.

See What Yelp Contributes to Revenue

For a long time, running Yelp on its own meant guessing at where your leads came from. You could see spend and activity, but tying leads back to what was working was another matter.

Now spend, leads, and performance are reported at the campaign level, so you can see exactly where your Yelp leads are coming from. And if you're integrated with your CRM, you can go a step further and see what Yelp drives in revenue, not just clicks or leads.

Make Your Profile Do More Work: The Yelp Upgrade Package

Alongside advertising, you can add the Yelp Upgrade Package, an enhanced profile that turns your profile into a page that works harder to earn the call:

• Clears competitor ads off your own listing, so a visitor looking at you isn't handed a rival on the way out

• Adds a call-to-action banner, your logo, and business highlights

• Puts a portfolio of your work up front, so people see what you do before they decide

Yelp reports that upgraded profiles see up to 200% more ad conversions, and 94% of people chose the business with upgraded profiles over the free listing.

Where Yelp Fits

Scorpion is always looking to add channels that will drive more revenue for your business, putting your budget where your best clients actually are. Yelp adds another high-intent channel, managed right alongside your other channels, so every dollar is working toward more revenue you can see.

If you're a Scorpion client, talk to your account manager about how this fits in your advertising strategy. If you're not, and you want Yelp working for your business the same way, let's talk.